Product Manager - Value Added Distributors

Product Manager Interview Tip

Be prepared to talk about the product development lifecycle on your interview. I base my entire set of interview questions around how well a candidate understands the flow of products from ideation through retirement.

View the full interview guide for Product Manager at Value Added Distributors

Job Description

General Summary

The Product Manager will manage the OEM & aftermarket sales initiatives within VAD. More specifically, the role is structured to grow this part of the business for VAD. Responsible for establishing and maintaining excellent relationships with key vendors, customers and branch personnel. Additional responsibility with completing and executing strategic branch sales plans and stocking strategies as it relates to OEM and aftermarket parts sales to achieve desired growth and market share.

Primary Duties and Responsibilities

1. Work with VAD corporate staff to develop annual sales and gross margin goals for OEM and aftermarket parts sales

2. Develop training program for VAD counter personnel and Territory Manager to ensure they are adequately trained to be proficient in identifying, cross-referencing and selling OEM and aftermarket parts for all the VAD brands

3. Create a stocking strategy for each VAD branch

4. Design and execute promotions to include seasonal specials oriented toward driving aftermarket parts sales

5. Assist in developing and implementing improvements to VAD counters and showrooms to increase parts sales

6. Work with key vendors to maximize vendor promotions and co-op programs

Knowledge, Skills and Abilities Required

1. Familiarity with Sx.e operating system and/or Salesforce

2. Expert use of Microsoft Word; Advanced Excel skills

3. Strong interpersonal communication skill set

4. Ability to meet critical deadlines and manage multiple priorities

5. Process orientated and high level attention to detail


1. Bachelors degree in Business Administration or related area

Reports To: Executive VP-Operations

About Value Added Distributors:

Valued Added Distributors is the parent company of Virginia Air Distributors, a large, privately owned regional HVAC distributor, with 19 branches and over 190 employees in 6 states. VAD has over 30 years of experience, financial strength, operational excellence, passion and reputation for outstanding customer service. Its headquartered in Richmond, Va.