Digital Experience Platforms Product Jobs

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Digital Product Manager, CDP

James Hardie Chicago, IL

Chicago, IL

Today

$126k - $157k/yr Full time Adobe Experience Platform Analytics Cloud Platforms

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Job Description

James Hardie is seeking a Digital Product Manager, Customer Data Platform (CDP) to lead platform strategy and execution for its Adobe Experience Platform (AEP) and Adobe Real-Time CDP. This role serves as the product and platform owner, shaping how James Hardie builds a unified customer profile across brands while establishing the architecture, governance, and roadmap needed to scale enterprise customer data and activation.

Role focus

Serve as the Product Owner for Adobe Experience Platform and Adobe Real-Time CDP.
Define and maintain platform vision, roadmap, architecture, and an operating model aligned with James Hardie’s digital, CRM, loyalty, personalization, and analytics strategies.
Own the enterprise architecture and implementation strategy for enterprise customer data flowing into Adobe Experience Platform.

Platform strategy, governance, and scaling

Prioritize platform capabilities, technical debt, integrations, governance initiatives, and enterprise business use cases based on enterprise value.
Evaluate new platform capabilities, data sources, destinations, and emerging technologies that support customer engagement and business outcomes.
Define enterprise standards for schemas, datasets, data models, naming conventions, and reusable platform components to support multi-brand scalability.
Ensure the platform architecture can accommodate future acquisitions, new customer channels, and evolving capabilities.
Lead platform governance in partnership with Enterprise Data, IT, Security, Privacy, and Legal teams.
Establish standards for data quality, lineage, retention, consent, access management, and platform health.

Customer identity and activation

Own the enterprise customer identity strategy across homeowners, contractors, installers, builders, dealers, distributors, and other customer audiences.
Define identity namespaces, match rules, merge policies, profile quality standards, and identity governance to support a trusted enterprise customer profile.
Partner with Enterprise Data, CRM, and Digital teams to establish consistent customer identifiers and cross-brand identity relationships.
Define reusable audience segmentation standards and activation strategies across CRM, Marketing Automation, Digital Experience, Paid Media, Loyalty, and Analytics.
Partner with CRM, Marketing Automation, and Web teams to operationalize audience activation, personalization, lifecycle marketing, and cross-channel customer journeys.
Identify and prioritize high-value business use cases that demonstrate measurable platform value while supporting the long-term customer engagement strategy.

Delivery leadership and partner orchestration

Lead Adobe Experience Platform workstreams delivered by implementation partners and agencies.
Establish technical direction, priorities, and solution reviews while ensuring alignment with James Hardie’s enterprise architecture.
Maintain internal ownership of platform architecture and customer identity decisions, while leveraging partners for execution when appropriate.
Drive knowledge transfer and capability development to progressively reduce long-term dependency on external partners.
Partner with Digital Product, CRM, Marketing Automation, Analytics, Enterprise Data, IT, Web, Loyalty, eCommerce, and Brand Marketing teams to align priorities and sequencing.
Facilitate cross-functional planning sessions that translate business objectives into scalable customer data capabilities.
Educate stakeholders on Adobe Experience Platform capabilities, governance, and best practices.
Communicate platform roadmap, delivery progress, risks, and strategic recommendations to senior leadership and governance committees.

Required qualifications

Bachelor’s degree in Information Systems, Computer Science, Data Management, Marketing Technology, Business, or a related discipline, or equivalent practical experience.
5+ years of experience implementing or managing Adobe Experience Platform, Adobe Real-Time CDP, or comparable enterprise Customer Data Platforms.
Experience integrating enterprise customer data platforms with Salesforce CRM, enterprise data warehouses, APIs, and modern integration technologies.
Strong understanding of customer identity resolution, profile unification, data modeling, audience segmentation, and marketing activation strategies.
Experience owning product roadmaps or enterprise technology platforms while translating business objectives into technical delivery plans.
Experience partnering with Enterprise Data, IT, CRM, Analytics, and Digital Product organizations in a cross-functional environment.
Experience managing implementation partners, consulting organizations, or systems integrators while maintaining internal platform ownership.
Strong communication and stakeholder management skills, including translating complex technical concepts into business value for executive audiences.
Experience with Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Customer Journey Analytics, or other Adobe Experience Cloud applications.
Experience supporting multi-brand organizations, acquisitions, or enterprise customer identity initiatives.
Experience with B2B2C customer models, loyalty programs, contractor ecosystems, or account-to-person relationship models.
Experience within building products, manufacturing, home improvement, or related industries.
Experience establishing Customer Data Platform governance, operating models, or Centers of Excellence.

Technologies

Adobe Experience Platform (AEP)
Adobe Real-Time CDP
Salesforce CRM
Adobe Journey Optimizer
Adobe Marketo Engage
Adobe Customer Journey Analytics
Adobe Experience Cloud

Compensation and benefits

Location: Chicago, IL (onsite)
Salary: USD 125,900 - 157,400 per year
Compensation details: good faith estimate of $125,900K to $157,400K; final placement depends on experience, skills, geography, and internal equity and may change over time; qualifies for benefits and includes bonus eligibility
Insurance: day-one health coverage (medical, dental, vision, life insurance)
Paid time off: vacation and company holidays
Retirement: 401(k) with 6% match
Investments: Employee Stock Purchase plan (ESP)
Work-life balance: parental leave and wellness programs

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