Digital Product Manager, CDP

James Hardie is seeking a Digital Product Manager, Customer Data Platform (CDP) to lead platform strategy and execution for its Adobe Experience Platform (AEP) and Adobe Real-Time CDP. This role serves as the product and platform owner, shaping how James Hardie builds a unified customer profile across brands while establishing the architecture, governance, and roadmap needed to scale enterprise customer data and activation.

Role focus

• Serve as the Product Owner for Adobe Experience Platform and Adobe Real-Time CDP.
• Define and maintain platform vision, roadmap, architecture, and an operating model aligned with James Hardie’s digital, CRM, loyalty, personalization, and analytics strategies.
• Own the enterprise architecture and implementation strategy for enterprise customer data flowing into Adobe Experience Platform.

Platform strategy, governance, and scaling

• Prioritize platform capabilities, technical debt, integrations, governance initiatives, and enterprise business use cases based on enterprise value.
• Evaluate new platform capabilities, data sources, destinations, and emerging technologies that support customer engagement and business outcomes.
• Define enterprise standards for schemas, datasets, data models, naming conventions, and reusable platform components to support multi-brand scalability.
• Ensure the platform architecture can accommodate future acquisitions, new customer channels, and evolving capabilities.
• Lead platform governance in partnership with Enterprise Data, IT, Security, Privacy, and Legal teams.
• Establish standards for data quality, lineage, retention, consent, access management, and platform health.

Customer identity and activation

• Own the enterprise customer identity strategy across homeowners, contractors, installers, builders, dealers, distributors, and other customer audiences.
• Define identity namespaces, match rules, merge policies, profile quality standards, and identity governance to support a trusted enterprise customer profile.
• Partner with Enterprise Data, CRM, and Digital teams to establish consistent customer identifiers and cross-brand identity relationships.
• Define reusable audience segmentation standards and activation strategies across CRM, Marketing Automation, Digital Experience, Paid Media, Loyalty, and Analytics.
• Partner with CRM, Marketing Automation, and Web teams to operationalize audience activation, personalization, lifecycle marketing, and cross-channel customer journeys.
• Identify and prioritize high-value business use cases that demonstrate measurable platform value while supporting the long-term customer engagement strategy.

Delivery leadership and partner orchestration

• Lead Adobe Experience Platform workstreams delivered by implementation partners and agencies.
• Establish technical direction, priorities, and solution reviews while ensuring alignment with James Hardie’s enterprise architecture.
• Maintain internal ownership of platform architecture and customer identity decisions, while leveraging partners for execution when appropriate.
• Drive knowledge transfer and capability development to progressively reduce long-term dependency on external partners.
• Partner with Digital Product, CRM, Marketing Automation, Analytics, Enterprise Data, IT, Web, Loyalty, eCommerce, and Brand Marketing teams to align priorities and sequencing.
• Facilitate cross-functional planning sessions that translate business objectives into scalable customer data capabilities.
• Educate stakeholders on Adobe Experience Platform capabilities, governance, and best practices.
• Communicate platform roadmap, delivery progress, risks, and strategic recommendations to senior leadership and governance committees.

Required qualifications

• Bachelor’s degree in Information Systems, Computer Science, Data Management, Marketing Technology, Business, or a related discipline, or equivalent practical experience.
• 5+ years of experience implementing or managing Adobe Experience Platform, Adobe Real-Time CDP, or comparable enterprise Customer Data Platforms.
• Experience integrating enterprise customer data platforms with Salesforce CRM, enterprise data warehouses, APIs, and modern integration technologies.
• Strong understanding of customer identity resolution, profile unification, data modeling, audience segmentation, and marketing activation strategies.
• Experience owning product roadmaps or enterprise technology platforms while translating business objectives into technical delivery plans.
• Experience partnering with Enterprise Data, IT, CRM, Analytics, and Digital Product organizations in a cross-functional environment.
• Experience managing implementation partners, consulting organizations, or systems integrators while maintaining internal platform ownership.
• Strong communication and stakeholder management skills, including translating complex technical concepts into business value for executive audiences.
• Experience with Adobe Journey Optimizer, Adobe Marketo Engage, Adobe Customer Journey Analytics, or other Adobe Experience Cloud applications.
• Experience supporting multi-brand organizations, acquisitions, or enterprise customer identity initiatives.
• Experience with B2B2C customer models, loyalty programs, contractor ecosystems, or account-to-person relationship models.
• Experience within building products, manufacturing, home improvement, or related industries.
• Experience establishing Customer Data Platform governance, operating models, or Centers of Excellence.

Technologies

• Adobe Experience Platform (AEP)
• Adobe Real-Time CDP
• Salesforce CRM
• Adobe Journey Optimizer
• Adobe Marketo Engage
• Adobe Customer Journey Analytics
• Adobe Experience Cloud

Compensation and benefits

• Location: Chicago, IL (onsite)
• Salary: USD 125,900 - 157,400 per year
• Compensation details: good faith estimate of $125,900K to $157,400K; final placement depends on experience, skills, geography, and internal equity and may change over time; qualifies for benefits and includes bonus eligibility
• Insurance: day-one health coverage (medical, dental, vision, life insurance)
• Paid time off: vacation and company holidays
• Retirement: 401(k) with 6% match
• Investments: Employee Stock Purchase plan (ESP)
• Work-life balance: parental leave and wellness programs