Circle K invites a Data Product Manager in Charlotte, NC, onsite, to lead audience strategy, measurement, incrementality, and performance insights for Full Circle Media within a unified retail media platform. This role offers end-to-end ownership of the data product lifecycle, including roadmap, data integration, governance, and analytics enablement, with a direct avenue to influence ad outcomes across the retail network. You will collaborate with cross-functional teams to ensure data is usable, trusted, and leveraged through scalable self-service analytics.
In this position you will drive the strategy and execution that connect advertiser needs to data solutions, shaping how data informs decisions across in-store and offsite media, campaign tooling, measurement, and monetization. You will work closely with product, engineering, sales, operations, and compliance teams to deliver a cohesive, end-to-end retail media experience.
Responsibilities
- Lead a team of Data Product Specialists, guiding priorities and growth.
- Partner with the Group Product Manager to define and execute the data product vision, roadmap, and backlog.
- Collaborate across Retail Media Sales, Ad Operations, Store Operations, Legal, and Privacy to align on data solutions.
- Translate business and advertiser needs into data definitions, models, and scalable self-service analytics and data products.
- Own delivery of key data components across the retail media platform, including in-store media, offsite integrations, campaign tooling, measurement, and data monetization, coordinating with other Product Managers for an end-to-end RMN experience.
- Partner with Ad Operations to validate ad tag implementation, inventory configuration, and event-level tracking in advanced ad serving environments.
- Coordinate with Data Engineering to import data from enterprise DSPs used for programmatic media buying and from ad-serving and yield management platforms for publisher operations.
- Own and maintain the data catalog and lineage documentation to improve data discoverability, trust, and self-service adoption.
- Liaise with Product Performance Analytics to deliver certified datasets on time for monthly leadership dashboards and ad-hoc reporting.
- Drive data-product adoption by creating enablement guides, delivering demos, maintaining FAQs, gathering feedback, and supporting change communications.
Requirements
- Strong team leadership with the ability to balance strategic thinking and pragmatic execution while adapting to evolving business needs.
- Excellent English communication skills, capable of translating complex concepts for technical and non-technical stakeholders.
- Customer-obsessed problem solver who collaborates across geographies and levels.
- Curious lifelong learner with a passion for retail, loyalty programs, and emerging analytics techniques.
- Minimum 7 years of experience in data product management or a related field.
- Education: Advanced degree required.
- Location: Charlotte, NC onsite.
Technologies
- SQL
- Power BI
- Snowflake
- Google Display & Video 360
- Google Ad Manager 360
