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Growth Product Manager

Carketa Inc. Lehi, UT

Lehi, UT

Today

Full time Activation & Retention Data Analytics Growth Product Manager

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Job Description

Carketa Inc. is seeking a Growth Product Manager based in Lehi, UT (onsite) to lead dealer activation, engagement, and retention across Carketa’s dealer-facing products, with a focus on AmpliFI. This is a hands-on role centered on customer needs, product analytics, and experimentation to drive measurable growth outcomes.

Key Responsibilities

Own key product metrics including dealer activation, engagement, feature adoption, retention, and usage frequency.
Identify opportunities to increase the number of dealerships actively using Carketa products and deepen usage within each dealership.
Develop and execute experiments to improve onboarding, activation, and long-term retention.
Analyze customer drop-off points, disengagement drivers, and factors associated with successful adoption.
Define measurable goals and evaluate the impact of product initiatives on growth outcomes.
Conduct regular interviews with dealership owners, F&I managers, and other end users.
Build a deep understanding of dealership workflows, existing tools, operational challenges, and buying behaviors.
Observe real-world product usage to identify gaps between intended workflows and actual behavior.
Partner with Customer Success to understand onboarding challenges, recurring objections, and opportunities to improve customer experience.
Translate customer feedback into clear product opportunities and priority decisions.
Own product analytics and reporting for dealer-facing products.
Build and maintain dashboards for activation funnels, cohort retention, engagement, and product usage.
Combine quantitative usage data with qualitative research to identify growth opportunities and inform hypotheses.
Establish hypotheses, run experiments, and measure results against agreed-upon objectives.
Work with stakeholders to understand which product behaviors correlate with successful, retained customers.
Lead product discovery, prioritization, and execution for dealer-facing experiences.
Rapidly prototype new concepts and improvements using AI-powered development and design tools.
Apply UX and interaction design principles to simplify complex dealership workflows.
Collaborate with engineering to deliver high-quality product improvements, balancing speed, usability, technical feasibility, and business impact.
Continuously iterate based on customer feedback and measurable results.
Partner with Customer Success to improve the product experience throughout onboarding and ongoing usage.
Coordinate with Sales and Marketing so product capabilities align with customer expectations and positioning.
Collaborate with Engineering to define requirements, prioritize development, and ship improvements.
Communicate product priorities, insights, and results clearly to stakeholders and leadership.
Build and maintain a strong understanding of AmpliFI and Carketa’s dealer-facing products.
Interview dealership customers and collaborate with Customer Success on activation and retention challenges.
Establish baseline activation, engagement, and retention metrics.
Identify the highest-impact opportunities to improve product adoption.
Own an activation and retention roadmap grounded in customer research and product analytics.
Launch and evaluate initial experiments or product improvements.
Establish reliable reporting on adoption and retention performance.
Demonstrate measurable progress against agreed-upon growth objectives and deliver improvements in dealer activation, engagement, and retention.
Create a repeatable process for identifying and resolving product adoption barriers.
Become the internal expert on how dealership customers use the products and what drives long-term adoption.
Support scaling dealer product usage without proportionally increasing manual onboarding and support requirements.

Minimum Requirements

Must currently live in Utah. The role is in-office in Lehi; relocation is not a substitute.
Prior experience at a startup or a VC-backed company.
5+ years of professional product management experience, including demonstrated ownership of shipped software products.
Experience building consumer software, SaaS products, or technology used by local businesses.
Demonstrated ability to use customer research and product analytics to make product decisions.
Experience owning or improving product activation, engagement, retention, or other measurable growth outcomes.
Strong understanding of UX, interaction design, and user-centered product development.
Hands-on experience with AI-powered prototyping or development tools, with the ability to quickly turn ideas into interactive experiences.
Ability to work directly with customers, ask insightful questions, and translate findings into actionable product improvements.
Strong cross-functional collaboration and communication skills.
Comfortable operating independently in a fast-moving environment with significant ownership.

Preferred Qualifications

Experience building products for small or medium-sized businesses, particularly local or service-based businesses.
Experience with product-led growth, lifecycle optimization, onboarding, or retention initiatives.
Familiarity with product analytics platforms such as PostHog, Amplitude, Mixpanel, or similar tools.
Experience using tools such as Cursor, Claude Code, Figma, Codex, and other similar AI-assisted prototyping environments.
Experience with B2B2C products, marketplace products, or software distributed through channel partners.
Automotive dealership or automotive retail software experience.
Experience working in an early-stage or high-growth SaaS company.

Tools & Technologies

PostHog
Amplitude
Mixpanel
Cursor
Claude Code
Figma
Codex

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