Growth Product Manager

Carketa Inc. is seeking a Growth Product Manager based in Lehi, UT (onsite) to lead dealer activation, engagement, and retention across Carketa’s dealer-facing products, with a focus on AmpliFI. This is a hands-on role centered on customer needs, product analytics, and experimentation to drive measurable growth outcomes.

Key Responsibilities

• Own key product metrics including dealer activation, engagement, feature adoption, retention, and usage frequency.
• Identify opportunities to increase the number of dealerships actively using Carketa products and deepen usage within each dealership.
• Develop and execute experiments to improve onboarding, activation, and long-term retention.
• Analyze customer drop-off points, disengagement drivers, and factors associated with successful adoption.
• Define measurable goals and evaluate the impact of product initiatives on growth outcomes.
• Conduct regular interviews with dealership owners, F&I managers, and other end users.
• Build a deep understanding of dealership workflows, existing tools, operational challenges, and buying behaviors.
• Observe real-world product usage to identify gaps between intended workflows and actual behavior.
• Partner with Customer Success to understand onboarding challenges, recurring objections, and opportunities to improve customer experience.
• Translate customer feedback into clear product opportunities and priority decisions.
• Own product analytics and reporting for dealer-facing products.
• Build and maintain dashboards for activation funnels, cohort retention, engagement, and product usage.
• Combine quantitative usage data with qualitative research to identify growth opportunities and inform hypotheses.
• Establish hypotheses, run experiments, and measure results against agreed-upon objectives.
• Work with stakeholders to understand which product behaviors correlate with successful, retained customers.
• Lead product discovery, prioritization, and execution for dealer-facing experiences.
• Rapidly prototype new concepts and improvements using AI-powered development and design tools.
• Apply UX and interaction design principles to simplify complex dealership workflows.
• Collaborate with engineering to deliver high-quality product improvements, balancing speed, usability, technical feasibility, and business impact.
• Continuously iterate based on customer feedback and measurable results.
• Partner with Customer Success to improve the product experience throughout onboarding and ongoing usage.
• Coordinate with Sales and Marketing so product capabilities align with customer expectations and positioning.
• Collaborate with Engineering to define requirements, prioritize development, and ship improvements.
• Communicate product priorities, insights, and results clearly to stakeholders and leadership.
• Build and maintain a strong understanding of AmpliFI and Carketa’s dealer-facing products.
• Interview dealership customers and collaborate with Customer Success on activation and retention challenges.
• Establish baseline activation, engagement, and retention metrics.
• Identify the highest-impact opportunities to improve product adoption.
• Own an activation and retention roadmap grounded in customer research and product analytics.
• Launch and evaluate initial experiments or product improvements.
• Establish reliable reporting on adoption and retention performance.
• Demonstrate measurable progress against agreed-upon growth objectives and deliver improvements in dealer activation, engagement, and retention.
• Create a repeatable process for identifying and resolving product adoption barriers.
• Become the internal expert on how dealership customers use the products and what drives long-term adoption.
• Support scaling dealer product usage without proportionally increasing manual onboarding and support requirements.

Minimum Requirements

• Must currently live in Utah. The role is in-office in Lehi; relocation is not a substitute.
• Prior experience at a startup or a VC-backed company.
• 5+ years of professional product management experience, including demonstrated ownership of shipped software products.
• Experience building consumer software, SaaS products, or technology used by local businesses.
• Demonstrated ability to use customer research and product analytics to make product decisions.
• Experience owning or improving product activation, engagement, retention, or other measurable growth outcomes.
• Strong understanding of UX, interaction design, and user-centered product development.
• Hands-on experience with AI-powered prototyping or development tools, with the ability to quickly turn ideas into interactive experiences.
• Ability to work directly with customers, ask insightful questions, and translate findings into actionable product improvements.
• Strong cross-functional collaboration and communication skills.
• Comfortable operating independently in a fast-moving environment with significant ownership.

Preferred Qualifications

• Experience building products for small or medium-sized businesses, particularly local or service-based businesses.
• Experience with product-led growth, lifecycle optimization, onboarding, or retention initiatives.
• Familiarity with product analytics platforms such as PostHog, Amplitude, Mixpanel, or similar tools.
• Experience using tools such as Cursor, Claude Code, Figma, Codex, and other similar AI-assisted prototyping environments.
• Experience with B2B2C products, marketplace products, or software distributed through channel partners.
• Automotive dealership or automotive retail software experience.
• Experience working in an early-stage or high-growth SaaS company.

Tools & Technologies

• PostHog
• Amplitude
• Mixpanel
• Cursor
• Claude Code
• Figma
• Codex