Digital Asset & Content Supply Chain Product Manager

Responsibilities

• Support day-to-day operations and ongoing optimization of Nordstrom's content supply chain, spanning asset ingestion, metadata tagging, and distribution to digital, campaign, and store channels.
• Document and map current workflows across DAM, CMS, and campaign tooling; identify bottlenecks, manual handoffs, and gaps that create friction for creative and merchandising teams.
• Partner with platform administrators and vendors (Adobe AEM Assets and others) to prioritize and ship configuration updates, workflow improvements, and integration enhancements.
• Maintain backlog hygiene by writing clear user stories, acceptance criteria, and requirements that engineering teams can execute against.
• Work hands-on with agentic AI tools to build, test, and iterate on automated content workflows—including asset tagging, variant generation, metadata enrichment, and channel-specific content assembly.
• Participate in POCs and pilots for new agentic platforms, documenting findings, surfacing tradeoffs, and making clear go/no-go recommendations.
• Collaborate with engineers and creative operations to define where human review checkpoints belong in automated workflows and build guardrails into the product.
• Stay current on agentic tooling, GenAI capabilities, and automation best practices—bring concrete ideas to the team, not just awareness.
• Engage with photographers, stylists, creative teams, and marketing operators to understand pain points in asset creation and use, translating those into actionable product improvements.
• Coordinate with Digital Merchandising, Marketing, and Campaign Operations to ensure assets are available, properly formatted, and delivered on time.
• Serve as a reliable day-to-day partner to engineering—unblocking questions, clarifying requirements, and helping teams ship.
• Track workflow and platform metrics—asset utilization, tagging accuracy, cycle time, and agentic task completion rates—and use data to prioritize the next round of improvements.
• Write clear documentation: workflow SOPs, feature summaries, pilot results, and platform change logs that keep stakeholders aligned.

Requirements

• 3+ years of experience in product management, marketing operations, creative/traffic operations, digital merchandising, or marketing project management—or a combination demonstrating end-to-end exposure to content or campaign workflows.
• Comfort working in ambiguous environments with multiple stakeholders—able to break down complex problems and make progress without a fully defined roadmap.
• Hands-on experience managing backlogs, writing requirements or creative briefs, and collaborating with creative, engineering, or marketing teams to deliver against a plan.
• Genuine curiosity about AI and automation—experience with agentic tools, prompt engineering, or workflow automation and opinions on where it works well or not.
• Strong written communication skills—ability to document a workflow, draft crisp requirements, and summarize pilot recommendations.
• Attention to detail and a bias for execution—you notice when something is broken and you fix it.

Technologies

• Adobe AEM Assets
• Workfront

Benefits

• Medical, vision, and dental coverage with retirement plan options and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and Employee Assistance Program Resources

What You'll Need

• 3+ years of experience in product management, marketing operations, creative/traffic operations, digital merchandising, or marketing project management—or a combination showing end-to-end involvement in content or campaign workflows.
• Comfort navigating ambiguous environments with multiple stakeholders; ability to break down complex problems and advance initiatives without a rigid roadmap.
• Hands-on experience managing backlogs, writing requirements or creative briefs, and working with creative, engineering, or marketing teams to deliver against a plan.
• Genuine curiosity about AI and automation; hands-on with agentic tools, prompt engineering, or workflow automation and well-formed opinions on applicability.
• Strong written communication; capability to document workflows, draft concise requirements, and summarize pilot recommendations.
• Detail-oriented with a bias toward execution; proactive about identifying and fixing issues.

Pay Range Details

Salary: $104,500 - $162,500 per year