Danone is building digital capabilities that help teams make better decisions from trusted measurement, marketing analytics, and consumer insights. In this hybrid role, you will own a product domain that powers visibility and optimization across marketing, eCommerce, consumer care, and commercial teams. You’ll translate business strategy into a focused roadmap and ensure releases support real adoption after deployment.
Hybrid work approach: collaboration with key stakeholders in Danone Hubs (White Plains, NY or Louisville, CO) is expected, with an option to work from home on a schedule agreed with your supervisor. You should regularly report to your assigned office location at least 3 days per week.
What you’ll be responsible for
- Own the product vision, backlog, prioritization logic, and expected value for Marketing Category & Insights digital products.
- Prioritize features, defects, enablers, and enhancements using business value, risk, dependencies, compliance needs, and delivery capacity.
- Ensure user stories, epics, and acceptance criteria are clear enough to enable efficient, high-quality squad delivery.
- Lead iterative product discovery and delivery, keeping the squad focused on the most valuable outcomes.
- Validate releases meet expected business outcomes and enable rollout and adoption after deployment.
- Maintain and evolve the domain roadmap, aligning product evolution with business priorities, compliance requirements, and technical dependencies.
- Translate strategy into phased increments, MVPs, enhancements, and foundational enablers.
- Evaluate solution options with squads and partners, balancing reuse, scalability, speed-to-value, and sustainability.
- Ensure product design integrates process, tagging, measurement, reporting, dashboards, privacy, and adoption considerations.
- Act as the primary product counterpart for Marketing, eCommerce, Media, Consumer Care, Privacy/Legal, Data, and IT stakeholders.
- Own core capabilities across digital measurement strategy, tagging governance, KPI standardization, dashboarding, and consumer journey analytics.
- Govern consent-aware data collection and cookie-management requirements with relevant stakeholders.
- Oversee product quality expectations for tagging, tracking, dashboards, KPI consistency, and reporting reliability.
- Drive issue prioritization, defect resolution, and root-cause analysis for incidents and data gaps.
- Partner with technical teams to ensure data flow integrity across analytics platforms, dashboards, CMS environments, and downstream insight layers.
- Continuously improve usability, scalability, standardization, and value realization; promote experimentation and KPI-led reviews.
- Track and communicate outcome indicators including adoption, usage, data quality, time-to-insight, and stakeholder satisfaction.
What you’ll need
- Proven experience as a Product Owner, Product Manager, or similar role in digital analytics, martech, data, or digital product environments (typically 5+ years).
- Strong command of agile product delivery, backlog ownership, prioritization, and user story governance.
- Strong understanding of Google Analytics 4 and digital measurement frameworks (events, funnels, attribution considerations, KPI design).
- Familiarity with Google Tag Manager and/or Tag Commander / Commanders Act for tagging strategies, taxonomy governance, and scalable implementation models.
- Experience translating reporting needs into dashboard requirements using Power BI or tools such as Looker Studio or Tableau.
- Knowledge of Adobe Experience Manager (AEM) and Adobe Digital Asset Manager (DAM) as relevant platforms influencing content structure and measurement.
- Familiarity with Salsify or other product information environments affecting eCommerce experience and performance analytics.
- Strong skills with Jira, Confluence, and other product documentation and roadmap tools.
- Knowledge of digital marketing analytics, campaign measurement, website behavior analysis, tagging governance, and insight generation, including SEO-related metrics.
- Experience with D2C and eCommerce consumer journey measurement and commercial performance visibility.
- Understanding of cookies, consent management, and privacy-aware data collection constraints.
- Ability to connect analytics outputs with growth, optimization, and commercial decision-making.
- Ability to define KPI frameworks, measurement standards, dashboard logic, and reporting consistency rules.
- Comfort partnering with data, engineering, and analytics teams on data structure, availability, and quality.
- English fluency is mandatory. Spanish is highly preferred/required depending on the market scope. Portuguese is a plus.
- Strong product mindset, business acumen, and ability to make trade-off decisions; excellent stakeholder management and influencing skills.
- Structured, proactive, outcome-oriented working style; comfortable leading in dynamic, cross-functional environments without relying on formal authority.
Tools you’ll work with
- Google Analytics 4, Google Tag Manager, Tag Commander, Commanders Act
- Power BI, Looker Studio, Tableau
- Adobe Experience Manager (AEM), Adobe Digital Asset Manager (DAM)
- Salsify
- Jira, Confluence
Benefits at Danone
- Medical, Dental, Vision
- 401k plan
- Performance-based bonus
- Wellness program
- Life insurance
- Tuition reimbursement
- Flexible time off
- Paid parental bonding leave
- Prescription drug coverage
- Physical wellbeing: competitive 80%/20% cost-sharing model
- Fitness discounts
- Programs supporting mental health and substance abuse
- Family care: caretaker benefits, 18 weeks of parental bonding, fertility, surrogacy, adoption benefits, and pet insurance
- Unlimited flexible time off
Education: Bachelor’s degree in Business, Marketing, Information Systems, Engineering, Analytics, Data, or a related field.
Compensation: USD 126,000 - 181,000 per year.
