YouTube is seeking a Product Manager II to lead YouTube Shorts Creation Growth. The role owns end-to-end strategy for converting Shorts viewers into creators by designing quick, easy creation experiences powered by generative AI, personalized creation shortcuts, and prompt ideas embedded in the Shorts viewing flow.
Role Overview
This position focuses on the product lifecycle for turning Shorts viewers into creators. You will define how people join the conversation by responding to and building on other creators’ videos, while maintaining respect for the original creator.
You will also translate advanced generative AI capabilities into intuitive, low-friction creative tools that integrate directly into the Shorts viewing experience, from initial concept through global launch.
Key Responsibilities
- Own the end-to-end strategy for converting Shorts viewers into creators.
- Reimagine how viewers participate by responding to and building on other creators’ videos, respecting the original creator.
- Partner with AI research, engineering, and Trust and Safety teams to improve quality, speed, safety, and creative controls of AI creation tools within consumption experiences.
- Lead strategy, ranking, and messaging for personalized creation shortcuts in the Shorts feed, surfacing relevant ideas at the optimal time without disrupting viewing.
- Define and launch AI-powered prompt ideas tailored to what someone is watching to address the “blank page” problem and make creation effortless.
- Develop new, simple ways to start creating that drive first-time and repeat creator behavior, using experiments and data to identify effective features across YouTube.
Required Qualifications
- Bachelor’s degree or equivalent practical experience.
- 5 years of experience in product management or a related technical role.
- 3 years of experience working cross-functionally with engineering, UX design, and user research to define user-facing product requirements and launch features.
- Experience with generative AI products (for example, model quality, cost, safety, or performance) or with consumer growth and recommendation systems.
Technology Focus
- Generative AI
- Recommender systems
- AI prompt ideas
Preferred Qualifications
- Experience identifying product-market fit, driving consumer growth, and scaling adoption through experimentation and conversion funnels.
- Experience launching generative AI consumer features (such as video or image generation) and personalized recommendation systems.
- Experience launching AI products responsibly with Policy, Legal, or Trust and Safety teams.
- Experience using AI productivity tools to streamline individual, business, or development workflows.
- Knowledge of short-form video creation, content remixing, and creative tools (for example, CapCut, InShot).
Compensation and Benefits
- Salary: USD 163,000 - 236,000 per year
- 15% bonus target
- Equity
- Benefits
- Health insurance
- 401k match
Additional Information
- Location: San Bruno, CA (hybrid)
- Education: Bachelor’s degree or equivalent practical experience
About the Job: You will own quick, easy ways to create on YouTube; use generative AI to help users move from inspiration to a finished Short; personalize creation shortcuts in the Shorts feed; and launch AI prompt ideas that reduce friction. You will guide products through execution by analyzing, positioning, and tailoring AI creation tools for a global community, working closely with creative engineers, UX designers, AI researchers, and Trust and Safety teams.
