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Sr. Product Manager (Food)

Cesna Recruitment Buena Park, CA

Buena Park, CA

Today

Full time Marketing Data Analytics Food

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Job Description

The Sr. Product Manager (Food) role at Cesna Recruitment is responsible for shaping and executing a strategic product and category plan. You will lead new product development and imports, oversee product lifecycles, and manage product/category performance against marketing and P&L targets in a CPG food-focused environment.

Strategic Product and Category Planning

Develop and maintain a strategic 3-year plan to drive product/category growth and profitability through innovation and product conversions.
Set product direction by monitoring and analyzing sales volumes, market share trends, and competitive activities, using consumer and product insights.
Perform product-specific analyses and recommend new products and features to support the product pipeline and company strategy.

P&L Ownership by Category and Channel

Set and manage P&L targets by categories and channels.

New Product Development and Imports

Lead development for NPD and imports from HQ from conception through execution.
Own key commercialization elements including pricing, positioning, regulatory labeling, and packaging.
Coordinate cross-functional progress to ensure the organization is set up to support development and the broader product/category strategy.

Cross-Functional Collaboration

Work collaboratively with cross-functional teams including SCM, Operations, and R&D.

Product Lifecycle Management

Manage product lifecycle activities, including product improvements and SKU rationalization.

Product Marketing Execution

Develop product marketing plans and strategies to communicate with consumers.
Execute marketing projects such as packaging development, ad development, digital marketing, and social media programs in collaboration with cross-functional teams and outside agencies.
Develop marketing and sales collaterals including sell sheets and brochures.
Build an annual marketing budget and deliver marketing activities within budget.

Consumer Research, Data, and Market Monitoring

Determine consumer research and data requirements and conduct marketing research.
Track market and competitive trends to remain aligned with category developments.

Vendor and Partner Support

Assist with management of external vendors and partners as appropriate, including advertising, PR, and market research agencies.

Required Qualifications

Bachelor’s Degree required, preferably in Marketing, Advertising, or Business Administration.
MBA is a plus.
Passion for food is a must.
8+ years of relevant experience in brand or product innovation marketing, with CPG experience required (preferably food industry).
8+ years of B2C or B2B experience with basic P&L knowledge.
Strong proficiency in MS Office, especially Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
Excellent verbal and written communication skills and presentation ability.
Ability to accomplish tasks on time and meet deadlines.
Ability to travel.
Bilingual in Korean preferred.

Location and Work Model

Buena Park, CA (onsite)

Tools and Technologies

MS Office, Excel, PowerPoint
IRI, Nielsen, Spins

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