Sr. Product Manager (Food)

The Sr. Product Manager (Food) role at Cesna Recruitment is responsible for shaping and executing a strategic product and category plan. You will lead new product development and imports, oversee product lifecycles, and manage product/category performance against marketing and P&L targets in a CPG food-focused environment.

Strategic Product and Category Planning

• Develop and maintain a strategic 3-year plan to drive product/category growth and profitability through innovation and product conversions.
• Set product direction by monitoring and analyzing sales volumes, market share trends, and competitive activities, using consumer and product insights.
• Perform product-specific analyses and recommend new products and features to support the product pipeline and company strategy.

P&L Ownership by Category and Channel

• Set and manage P&L targets by categories and channels.

New Product Development and Imports

• Lead development for NPD and imports from HQ from conception through execution.
• Own key commercialization elements including pricing, positioning, regulatory labeling, and packaging.
• Coordinate cross-functional progress to ensure the organization is set up to support development and the broader product/category strategy.

Cross-Functional Collaboration

• Work collaboratively with cross-functional teams including SCM, Operations, and R&D.

Product Lifecycle Management

• Manage product lifecycle activities, including product improvements and SKU rationalization.

Product Marketing Execution

• Develop product marketing plans and strategies to communicate with consumers.
• Execute marketing projects such as packaging development, ad development, digital marketing, and social media programs in collaboration with cross-functional teams and outside agencies.
• Develop marketing and sales collaterals including sell sheets and brochures.
• Build an annual marketing budget and deliver marketing activities within budget.

Consumer Research, Data, and Market Monitoring

• Determine consumer research and data requirements and conduct marketing research.
• Track market and competitive trends to remain aligned with category developments.

Vendor and Partner Support

• Assist with management of external vendors and partners as appropriate, including advertising, PR, and market research agencies.

Required Qualifications

• Bachelor’s Degree required, preferably in Marketing, Advertising, or Business Administration.
• MBA is a plus.
• Passion for food is a must.
• 8+ years of relevant experience in brand or product innovation marketing, with CPG experience required (preferably food industry).
• 8+ years of B2C or B2B experience with basic P&L knowledge.
• Strong proficiency in MS Office, especially Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
• Excellent verbal and written communication skills and presentation ability.
• Ability to accomplish tasks on time and meet deadlines.
• Ability to travel.
• Bilingual in Korean preferred.

Location and Work Model

• Buena Park, CA (onsite)

Tools and Technologies

• MS Office, Excel, PowerPoint
• IRI, Nielsen, Spins