Product Jobs in Sarasota, FL

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Product Owner

Performcb Sarasota, FL

Sarasota, FL

Today

Full time Ai Workflows Partner Management Product Management

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Job Description

The Product Owner at Perform[cb] converts business problems and user needs into practical, measurable software solutions. This hands-on role connects stakeholders, users, design, engineering, data, and leadership to improve product discovery, delivery, and outcomes through structured discovery, clear requirements, and AI-enabled workflows.

Onsite Location

Sarasota, FL (onsite)

Key Responsibilities

Understand business problems, user workflows, operational pain points, and company goals.
Partner with the VP of Product, business stakeholders, and technology leaders to define product priorities tied to company objectives.
Work with internal teams, advertisers, and affiliate partners to capture needs, collect feedback, and identify improvement opportunities.
Analyze workflows and business processes to determine where software, automation, AI, or improved data visibility can create value.
Convert ambiguous business problems into clear product opportunities, workflows, requirements, and success measures.
Evaluate product ideas using business value, user impact, technical feasibility, available data, and expected ROI.
Identify ways to improve efficiency, automate manual work, increase revenue, strengthen partner engagement, and enhance campaign performance.
Translate business needs into practical software solutions that are simple, scalable, and aligned to user needs.
Create clear workflows, user stories, acceptance criteria, business rules, edge cases, and release requirements.
Design features end to end, including user experience, data needs, system behavior, operational impact, and post-launch measurement.
Break large product ideas into smaller increments delivered iteratively.
Collaborate with engineering, design, QA, and data teams to clarify requirements, resolve open questions, and make trade-off decisions.
Ensure solutions address the underlying business problem, not only the surface-level request.
Use AI tools to speed up product discovery, research, user-story creation, workflow mapping, documentation, analysis, and requirements development.
Create lightweight prototypes, mockups, workflow demos, or proof-of-concepts using tools such as Figma, ChatGPT, Claude, Cursor, Lovable, Bolt, Replit, or comparable no-code/low-code platforms.
Identify business workflows where AI agents, automation, or guided decision-support tools can reduce manual effort, improve speed and consistency, and improve outcomes.
Define the human oversight model for AI-powered workflows, including when AI can act automatically, when it should recommend actions, and when human review is required.
Work with engineering and data teams to design AI-enabled workflows, including inputs, outputs, permissions, guardrails, escalation paths, and success metrics.
Help define AI feature behavior, including expected outputs, human review points, feedback loops, confidence thresholds, edge cases, and quality measurements.
Understand AI limitations such as false positives, hallucinations, inconsistent outputs, model drift, and data quality issues, including the need for testing, validation, and ongoing monitoring.
Use data to understand problems, validate assumptions, prioritize opportunities, and evaluate product performance after launch.
Define KPIs and success criteria before development begins, and ensure tracking and measurement are in place with data, engineering, and business teams.
Analyze product usage, operational metrics, campaign performance, partner behavior, funnel performance, and business outcomes to find improvement opportunities.
Present findings and recommendations clearly to both technical and non-technical audiences.
Own and manage the product backlog, ensuring priorities reflect business value, urgency, user impact, and strategic alignment.
Maintain clear documentation so stakeholders and teams understand what is being built, why it matters, and how success will be measured.
Participate in backlog refinement, sprint planning, demos, retrospectives, and release planning.
Serve as a key point of contact for product-related questions, decisions, updates, and trade-offs.
Collaborate across Product, Engineering, Marketing, Partner Development, Marketer Development, Account Management, Compliance, Finance, Operations, and Data.
Translate complex technical, data, and workflow concepts into business language; communicate priorities, timelines, scope changes, risks, and product decisions transparently.
Gather feedback before and after launch to guide ongoing iteration.
Review deliverables against requirements and acceptance criteria; test from both user and business perspectives.
Support go-to-market activities, training, documentation, rollout, and internal adoption when needed.
Continuously improve features, workflows, discovery practices, documentation standards, and agile execution.
Stay current on product management, AI, automation, adtech, affiliate marketing, and performance marketing trends.
Promote experimentation, measurement, practical innovation, and continuous improvement, including ways to make product and product-development processes faster and more effective.

Requirements

Experience as a Product Owner, Product Manager, Business Analyst, Solutions Analyst, or similar role.
Strong ability to understand business problems, user workflows, operational pain points, and company goals.
Proven ability to translate business needs into clear product requirements, workflows, user stories, acceptance criteria, and development priorities.
Comfort using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar tools for product discovery, research, documentation, prototyping, analysis, and solution design.
Ability to use AI tools, dashboards, spreadsheets, reports, and available data to investigate problems, identify trends, validate assumptions, and support decisions.
Strong analytical mindset, including asking the right questions and connecting product decisions to business outcomes.
Ability to create lightweight prototypes, mockups, workflow diagrams, or demos using tools such as Figma, AI prototyping tools, no-code/low-code platforms, or clear written documentation.
Strong communication skills for explaining problems, proposed solutions, trade-offs, and requirements to technical and non-technical audiences.
Strong organizational skills to manage priorities across stakeholders, engineering, design, and business teams.
Experience working with Agile, Scrum, Kanban, or similar processes.
Proficiency with Jira or similar product/project management tools.
Figma or similar design/prototyping tools familiarity is a plus.
Bachelor’s degree in Business, Computer Science, Marketing, Data Analytics, or a related field preferred; equivalent practical experience will also be considered.

Preferred Qualifications

Experience in adtech, martech, affiliate marketing, performance marketing, lead generation, mobile app marketing, SaaS, internal tools, workflow automation, or marketplace platforms.
Experience working on AI-enabled, data-driven, automation, recommendation, fraud detection, anomaly detection, optimization, or decision-support products.
Familiarity with AI agents and workflow automation, including how AI systems can assist with research, recommendations, task execution, monitoring, and follow-up actions.
Experience using AI tools as part of daily work.
Experience with experimentation, A/B testing, cohort analysis, funnel analysis, or ROI measurement.
Experience working with internal tools or operational workflows used by sales, account management, finance, compliance, marketing, or operations teams.
Basic technical fluency, including understanding APIs, databases, event tracking, integrations, data flows, and software development trade-offs.
Experience with dashboards, BI tools, spreadsheets, reports, or SQL-generated outputs.
Curiosity and hands-on willingness to test new AI tools, build prototypes, and improve product development speed and quality.

Tools and Technologies

Figma
ChatGPT, Claude, Gemini
Cursor, Lovable, Bolt, Replit
No-code tools, low-code tools
Jira
Agile, Scrum, Kanban

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