Product Owner

The Product Owner at Perform[cb] converts business problems and user needs into practical, measurable software solutions. This hands-on role connects stakeholders, users, design, engineering, data, and leadership to improve product discovery, delivery, and outcomes through structured discovery, clear requirements, and AI-enabled workflows.

Onsite Location

Sarasota, FL (onsite)

Key Responsibilities

• Understand business problems, user workflows, operational pain points, and company goals.
• Partner with the VP of Product, business stakeholders, and technology leaders to define product priorities tied to company objectives.
• Work with internal teams, advertisers, and affiliate partners to capture needs, collect feedback, and identify improvement opportunities.
• Analyze workflows and business processes to determine where software, automation, AI, or improved data visibility can create value.
• Convert ambiguous business problems into clear product opportunities, workflows, requirements, and success measures.
• Evaluate product ideas using business value, user impact, technical feasibility, available data, and expected ROI.
• Identify ways to improve efficiency, automate manual work, increase revenue, strengthen partner engagement, and enhance campaign performance.
• Translate business needs into practical software solutions that are simple, scalable, and aligned to user needs.
• Create clear workflows, user stories, acceptance criteria, business rules, edge cases, and release requirements.
• Design features end to end, including user experience, data needs, system behavior, operational impact, and post-launch measurement.
• Break large product ideas into smaller increments delivered iteratively.
• Collaborate with engineering, design, QA, and data teams to clarify requirements, resolve open questions, and make trade-off decisions.
• Ensure solutions address the underlying business problem, not only the surface-level request.
• Use AI tools to speed up product discovery, research, user-story creation, workflow mapping, documentation, analysis, and requirements development.
• Create lightweight prototypes, mockups, workflow demos, or proof-of-concepts using tools such as Figma, ChatGPT, Claude, Cursor, Lovable, Bolt, Replit, or comparable no-code/low-code platforms.
• Identify business workflows where AI agents, automation, or guided decision-support tools can reduce manual effort, improve speed and consistency, and improve outcomes.
• Define the human oversight model for AI-powered workflows, including when AI can act automatically, when it should recommend actions, and when human review is required.
• Work with engineering and data teams to design AI-enabled workflows, including inputs, outputs, permissions, guardrails, escalation paths, and success metrics.
• Help define AI feature behavior, including expected outputs, human review points, feedback loops, confidence thresholds, edge cases, and quality measurements.
• Understand AI limitations such as false positives, hallucinations, inconsistent outputs, model drift, and data quality issues, including the need for testing, validation, and ongoing monitoring.
• Use data to understand problems, validate assumptions, prioritize opportunities, and evaluate product performance after launch.
• Define KPIs and success criteria before development begins, and ensure tracking and measurement are in place with data, engineering, and business teams.
• Analyze product usage, operational metrics, campaign performance, partner behavior, funnel performance, and business outcomes to find improvement opportunities.
• Present findings and recommendations clearly to both technical and non-technical audiences.
• Own and manage the product backlog, ensuring priorities reflect business value, urgency, user impact, and strategic alignment.
• Maintain clear documentation so stakeholders and teams understand what is being built, why it matters, and how success will be measured.
• Participate in backlog refinement, sprint planning, demos, retrospectives, and release planning.
• Serve as a key point of contact for product-related questions, decisions, updates, and trade-offs.
• Collaborate across Product, Engineering, Marketing, Partner Development, Marketer Development, Account Management, Compliance, Finance, Operations, and Data.
• Translate complex technical, data, and workflow concepts into business language; communicate priorities, timelines, scope changes, risks, and product decisions transparently.
• Gather feedback before and after launch to guide ongoing iteration.
• Review deliverables against requirements and acceptance criteria; test from both user and business perspectives.
• Support go-to-market activities, training, documentation, rollout, and internal adoption when needed.
• Continuously improve features, workflows, discovery practices, documentation standards, and agile execution.
• Stay current on product management, AI, automation, adtech, affiliate marketing, and performance marketing trends.
• Promote experimentation, measurement, practical innovation, and continuous improvement, including ways to make product and product-development processes faster and more effective.

Requirements

• Experience as a Product Owner, Product Manager, Business Analyst, Solutions Analyst, or similar role.
• Strong ability to understand business problems, user workflows, operational pain points, and company goals.
• Proven ability to translate business needs into clear product requirements, workflows, user stories, acceptance criteria, and development priorities.
• Comfort using AI tools such as ChatGPT, Claude, Gemini, Cursor, or similar tools for product discovery, research, documentation, prototyping, analysis, and solution design.
• Ability to use AI tools, dashboards, spreadsheets, reports, and available data to investigate problems, identify trends, validate assumptions, and support decisions.
• Strong analytical mindset, including asking the right questions and connecting product decisions to business outcomes.
• Ability to create lightweight prototypes, mockups, workflow diagrams, or demos using tools such as Figma, AI prototyping tools, no-code/low-code platforms, or clear written documentation.
• Strong communication skills for explaining problems, proposed solutions, trade-offs, and requirements to technical and non-technical audiences.
• Strong organizational skills to manage priorities across stakeholders, engineering, design, and business teams.
• Experience working with Agile, Scrum, Kanban, or similar processes.
• Proficiency with Jira or similar product/project management tools.
• Figma or similar design/prototyping tools familiarity is a plus.
• Bachelor’s degree in Business, Computer Science, Marketing, Data Analytics, or a related field preferred; equivalent practical experience will also be considered.

Preferred Qualifications

• Experience in adtech, martech, affiliate marketing, performance marketing, lead generation, mobile app marketing, SaaS, internal tools, workflow automation, or marketplace platforms.
• Experience working on AI-enabled, data-driven, automation, recommendation, fraud detection, anomaly detection, optimization, or decision-support products.
• Familiarity with AI agents and workflow automation, including how AI systems can assist with research, recommendations, task execution, monitoring, and follow-up actions.
• Experience using AI tools as part of daily work.
• Experience with experimentation, A/B testing, cohort analysis, funnel analysis, or ROI measurement.
• Experience working with internal tools or operational workflows used by sales, account management, finance, compliance, marketing, or operations teams.
• Basic technical fluency, including understanding APIs, databases, event tracking, integrations, data flows, and software development trade-offs.
• Experience with dashboards, BI tools, spreadsheets, reports, or SQL-generated outputs.
• Curiosity and hands-on willingness to test new AI tools, build prototypes, and improve product development speed and quality.

Tools and Technologies

• Figma
• ChatGPT, Claude, Gemini
• Cursor, Lovable, Bolt, Replit
• No-code tools, low-code tools
• Jira
• Agile, Scrum, Kanban