Rich Products Corporation offers a competitive compensation package, health and financial benefits, paid time off, parental leave, family planning support, a flexible work policy, associate resource groups, volunteering and community impact opportunities, holiday gatherings, and in-house taste tests. This onsite role is based in Buffalo, NY, US, and it supports a product-management function that helps shape enterprise shared marketing technology across markets.
Enterprise MarTech strategy with measurable impact
The Director, Enterprise MarTech Products & Operations establishes and leads Rich’s enterprise business product-management function for shared marketing technology. This role is accountable for enterprise MarTech strategy, product portfolio governance, multi-year roadmaps, investment prioritization, lifecycle management, vendor performance, product operations, adoption enablement, and product-level value realization across markets and business models.
Success relies on both product roadmap execution and the ability to drive influence, alignment, adoption, and value realization across a matrix of commercial, marketing, technology, data, and regional stakeholders.
What you’ll do
- Define and maintain the enterprise MarTech vision, strategy, taxonomy, portfolio, and multi-year roadmap with EDDIC sponsor guidance.
- Establish a product-oriented operating model with durable domains and clear regional accountability.
- Lead intake, prioritization, governance, and escalation across Regional Demand Creation, EDDC, Central Data & Analytics/AI, and Enterprise IT.
- Maintain an integrated portfolio view of roadmaps, risk, cost, and value.
- Align Business Unit leaders on vision, value, investments, and resources.
- Lead domain product leaders for shared customer engagement, content, and digital experience products.
- Translate enterprise and regional needs into scalable standards and measurable outcomes through roadmap delivery and cross-market forums.
- Drive adoption, training, and change management across markets.
- Guide business cases for investment, renewal, consolidation, and retirement, and set portfolio health criteria across fit, utilization, cost, risk, and value.
- Lead strategic vendor relationships and escalations with Procurement, Legal, Finance, and IT; identify overlap, vendor dependency, and technical debt to recommend trade-offs.
- Establish product-management practices for intake, roadmaps, releases, and reporting, and lead cadence for portfolio, regional governance, and vendor reviews.
- Partner with IT on business-system administration (configuration, access, data stewardship, support) and with Enterprise IT and Architecture on roadmaps, integrations, and build-versus-buy decisions.
- Partner with Central Data & Analytics/AI on data requirements, quality, stewardship, and AI readiness, including evaluation for value, data readiness, responsible use, and privacy.
- Work with Privacy, Security, and Legal to translate policies into product standards; escalate unresolved dependencies.
- Define the performance framework separating product outcomes from regional business outcomes, and own product measures including adoption, utilization, satisfaction, reliability, cost efficiency, and benefits.
- Lead and develop people managers and contributors across product leadership, portfolio, governance, and operations, while building inclusive, accountable culture and enterprise product-management capability.
- Serve as a senior translator across commercial, marketing, technology, data, and regional stakeholders; represent MarTech in planning forums.
Qualifications
- Demonstrated success leading enterprise digital products, platforms, or shared services requiring global stakeholder alignment, multi-year strategy, cross-functional governance, and measurable business value.
- Bachelor’s degree in Marketing, Business, Technology, or a related field; MBA preferred.
- 10+ years in digital, MarTech, or product management, including significant leadership responsibility.
- Experience leading a global product portfolio or shared-service/COE model across multiple markets, including strategy, roadmaps, governance, and investment cases.
- Strong MarTech fluency across customer engagement, CRM, marketing automation, content/DAM, web experience, search, analytics, and AI.
- Exceptional stakeholder management and change leadership with influence in matrixed organizations.
- Strong financial acumen, including business cases, budget stewardship, vendor management, and ROI analysis.
- Experience leading and scaling teams, including people managers.
- Strong executive communication, framing trade-offs and risk for senior leaders.
- Applies Agile and product-management disciplines in cross-functional delivery.
- Foodservice, CPG, B2B, B2C, or ecommerce experience preferred.
Technologies you’ll work with
- CRM
- Marketing automation
- Content/DAM
- Web experience
- Search
- Analytics
- AI
- Agile
Compensation
Annual range: $155,978.00 - $259,963.00
Bringing your best self to work
- Competitive compensation
- Health & financial benefits
- Paid time off
- Parental leave
- Family planning support
- Flexible work policy
- Associate resource groups
- Volunteering & community impact opportunities
- Holiday gatherings
- In-house taste tests
