Director, Enterprise MartTech Products & Operations

Rich Products Corporation offers a competitive compensation package, health and financial benefits, paid time off, parental leave, family planning support, a flexible work policy, associate resource groups, volunteering and community impact opportunities, holiday gatherings, and in-house taste tests. This onsite role is based in Buffalo, NY, US, and it supports a product-management function that helps shape enterprise shared marketing technology across markets.

Enterprise MarTech strategy with measurable impact

The Director, Enterprise MarTech Products & Operations establishes and leads Rich’s enterprise business product-management function for shared marketing technology. This role is accountable for enterprise MarTech strategy, product portfolio governance, multi-year roadmaps, investment prioritization, lifecycle management, vendor performance, product operations, adoption enablement, and product-level value realization across markets and business models.

Success relies on both product roadmap execution and the ability to drive influence, alignment, adoption, and value realization across a matrix of commercial, marketing, technology, data, and regional stakeholders.

What you’ll do

• Define and maintain the enterprise MarTech vision, strategy, taxonomy, portfolio, and multi-year roadmap with EDDIC sponsor guidance.
• Establish a product-oriented operating model with durable domains and clear regional accountability.
• Lead intake, prioritization, governance, and escalation across Regional Demand Creation, EDDC, Central Data & Analytics/AI, and Enterprise IT.
• Maintain an integrated portfolio view of roadmaps, risk, cost, and value.
• Align Business Unit leaders on vision, value, investments, and resources.
• Lead domain product leaders for shared customer engagement, content, and digital experience products.
• Translate enterprise and regional needs into scalable standards and measurable outcomes through roadmap delivery and cross-market forums.
• Drive adoption, training, and change management across markets.
• Guide business cases for investment, renewal, consolidation, and retirement, and set portfolio health criteria across fit, utilization, cost, risk, and value.
• Lead strategic vendor relationships and escalations with Procurement, Legal, Finance, and IT; identify overlap, vendor dependency, and technical debt to recommend trade-offs.
• Establish product-management practices for intake, roadmaps, releases, and reporting, and lead cadence for portfolio, regional governance, and vendor reviews.
• Partner with IT on business-system administration (configuration, access, data stewardship, support) and with Enterprise IT and Architecture on roadmaps, integrations, and build-versus-buy decisions.
• Partner with Central Data & Analytics/AI on data requirements, quality, stewardship, and AI readiness, including evaluation for value, data readiness, responsible use, and privacy.
• Work with Privacy, Security, and Legal to translate policies into product standards; escalate unresolved dependencies.
• Define the performance framework separating product outcomes from regional business outcomes, and own product measures including adoption, utilization, satisfaction, reliability, cost efficiency, and benefits.
• Lead and develop people managers and contributors across product leadership, portfolio, governance, and operations, while building inclusive, accountable culture and enterprise product-management capability.
• Serve as a senior translator across commercial, marketing, technology, data, and regional stakeholders; represent MarTech in planning forums.

Qualifications

• Demonstrated success leading enterprise digital products, platforms, or shared services requiring global stakeholder alignment, multi-year strategy, cross-functional governance, and measurable business value.
• Bachelor’s degree in Marketing, Business, Technology, or a related field; MBA preferred.
• 10+ years in digital, MarTech, or product management, including significant leadership responsibility.
• Experience leading a global product portfolio or shared-service/COE model across multiple markets, including strategy, roadmaps, governance, and investment cases.
• Strong MarTech fluency across customer engagement, CRM, marketing automation, content/DAM, web experience, search, analytics, and AI.
• Exceptional stakeholder management and change leadership with influence in matrixed organizations.
• Strong financial acumen, including business cases, budget stewardship, vendor management, and ROI analysis.
• Experience leading and scaling teams, including people managers.
• Strong executive communication, framing trade-offs and risk for senior leaders.
• Applies Agile and product-management disciplines in cross-functional delivery.
• Foodservice, CPG, B2B, B2C, or ecommerce experience preferred.

Technologies you’ll work with

• CRM
• Marketing automation
• Content/DAM
• Web experience
• Search
• Analytics
• AI
• Agile

Compensation

Annual range: $155,978.00 - $259,963.00

Bringing your best self to work

• Competitive compensation
• Health & financial benefits
• Paid time off
• Parental leave
• Family planning support
• Flexible work policy
• Associate resource groups
• Volunteering & community impact opportunities
• Holiday gatherings
• In-house taste tests