HealthEquity is seeking a Sr Product Owner to lead the Marketplace strategy within a remote-first environment. You will own the backlog, cultivate the partner ecosystem, and shape the member journey to drive engagement and revenue on a scalable healthcare spend platform.
In this role, you translate strategy into actionable delivery plans and work across product, engineering, analytics, and marketing to optimize the end-to-end Marketplace experience.
Responsibilities
- Convert the Marketplace strategy into a prioritized backlog and executable delivery plans aligned with enterprise growth goals.
- Own the Marketplace as a curated healthcare spend platform, including partner ecosystem, product catalog, and end-to-end member experience.
- Collaborate with Product Management to define the roadmap, success metrics, and release strategies.
- Drive behavior changes among members by enabling smarter use of healthcare dollars across spend, save, and invest journeys.
- Optimize performance across funnel metrics such as discovery, engagement, and conversion.
- Partner with analytics and marketing to define KPIs and continually improve outcomes through experimentation and insights.
- Support Marketplace’s role in increasing engagement and long-term member value.
- Expand and optimize the Marketplace ecosystem, including categories, partners, and offerings aligned to evolving member needs.
- Ensure seamless integration of Marketplace into core member journeys and platforms (web and mobile).
- Collaborate on personalization and recommendation capabilities to deliver relevant, eligibility-aware experiences.
- Own and manage the Marketplace backlog with focus on high-value outcomes and strategic priorities.
- Translate product requirements into epics, features, and user stories with clear acceptance criteria.
- Lead backlog refinement, sprint planning, and prioritization to enable predictable, high-quality delivery.
- Partner with engineering to deliver scalable, reliable, and high-performing solutions.
- Serve as primary liaison across Engineering, UX, Marketing, Compliance, Operations, and other stakeholders.
- Drive alignment on priorities, trade-offs, and delivery plans across multiple teams.
- Support end-to-end go-to-market coordination including product launches, communications, and operational readiness.
- Design and deliver solutions that improve self-service capabilities and reduce reliance on support channels.
- Ensure Marketplace experiences are intuitive, accessible, and deliver a world-class consumer-grade experience.
- Leverage AI tools to accelerate product discovery, requirements development, and documentation, while applying human-in-the-loop validation for quality and compliance.
- Mentor Product Owners and Business Analysts, promoting best practices in backlog management and delivery execution.
- Drive consistency in Agile practices and enable continuous improvement across teams.
Requirements
- 5–7+ years of experience in Product Ownership, Product Management, or related roles.
- Proven experience delivering consumer-facing digital products, ideally Marketplace, e-commerce, or Direct-to-Consumer platforms.
- Experience operating across multiple teams in complex, cross-functional environments.
- Healthcare, fintech, or other regulated industries experience preferred.
- Strong expertise in Agile and Lean product delivery methodologies.
- Proven ability to translate strategy into execution, including prioritization and trade-off decisions.
- Data-driven mindset with experience in analytics, experimentation, and performance optimization.
- Exceptional stakeholder management, communication, and collaboration skills.
- Ability to operate independently and drive alignment across diverse teams.
- Experience with AI product management tools, including standard prompt engineering and prototyping.
- Experience with HSA/FSA or healthcare financial products.
- Familiarity with Azure DevOps, Aha!, Figma, and product analytics platforms.
- Experience with personalization, recommendation engines, or data-driven customer experiences.
- Experience leveraging AI tools to support product workflows including Microsoft Copilot, Claude.ai, Claude Code, etc.
- Certified Scrum Product Owner (CSPO) or similar Agile certification.
Technologies
- Microsoft Copilot
- Claude
- Claude Code
- Azure DevOps
- Aha!
- Figma
Benefits
- Medical, dental, and vision
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education and tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
- Performance-based incentives
- Restricted stock units
Onboarding & Travel
- This is a remote role with an in-person onboarding training component. New team members participate in Trailhead, HealthEquity’s immersive onboarding experience, which is a key expectation for this role. Trailhead is hosted onsite at headquarters quarterly, with travel and accommodations covered by HealthEquity.
- The role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.
- HealthEquity provides reasonable accommodations for qualifying disabilities and will connect selected candidates with the Benefits Team to begin the accommodation request process.
Why Work With HealthEquity
HealthEquity envisions making HSAs as widespread and popular as retirement accounts by 2030, linking health and wealth for American families. The company emphasizes a culture where people are valued for who they are, not just the role they fill.
You Belong at HealthEquity
HealthEquity is an equal opportunity employer and is committed to creating a welcoming and inclusive environment. We provide equal opportunity regardless of race, age, color, religion, sex, sexual orientation, gender identity, national origin, disability status, veteran status, or other protected characteristics. HealthEquity is a drug-free workplace.
Salary
USD 109,500 to 142,500 per year
