Join a stable, employee-owned leader in dental technology. This onsite opportunity in Tonawanda, NY offers a competitive compensation range of $140,000–$150,000 per year, a broad benefits package, and the chance to drive the strategic direction and lifecycle management of our product portfolio from concept to launch and beyond. A bachelor’s degree is required; an MBA is preferred.
What we offer
- 401(k)
- Dental Insurance
- Vision Insurance
- Employee Stock Ownership Plan
- Health Insurance
- Health Savings Account
- Life Insurance
- Paid Time Off
- Employee Referral Program
- Tuition Reimbursement
- College Scholarships
- Annual Bonus Opportunity
- Annual Wage Increase
Why we’re great at Great Lakes Dental Technologies
- Established Legacy — career growth at a stable, industry-leading company that evolved from a two-person lab in 1965 into a 200+ employee-owned organization
- Employee Ownership — ownership mindset across the team, fostering accountability, collaboration, and commitment
- Comprehensive Benefits — a suite of programs to support well-being, financial security, and work-life balance
- Wellness & Work-Life Balance — wellness events and balanced routines that support sustainable careers
- Diverse Opportunities — roles across departments including laboratory, digital production, customer service, accounting, sales, marketing, and more
- Training and Innovation — hands-on development to advance skills and careers
- Community and Impact — involvement in charity raffles, fitness events, lunch-and-learns, and company activities
This is an in-person, on-site role located in Tonawanda, NY.
Responsibilities
- Develop and maintain product strategies aligned with organizational goals
- Manage product lifecycle from concept through retirement
- Assess market opportunities, customer needs, and competitive positioning
- Identify opportunities for product enhancements and portfolio expansion
- Lead product launch planning and commercialization activities
- Collaborate with Sales, Marketing, and Customer Support to drive adoption
- Co-create launch plans, training materials, sales tools, and customer-facing resources with Sales and Marketing
- Develop product positioning, value propositions, and launch strategies
- Coordinate product communications and training initiatives
- Gather and analyze customer feedback and market data
- Monitor industry trends, competitive products, and emerging technologies
- Translate insights into actionable product recommendations
- Participate in customer visits, industry meetings, and trade shows
- Partner with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, Marketing, and Customer Support
- Support prioritization of product enhancements and future development initiatives
- Align product strategy with operational execution
- Monitor product performance and adoption metrics
- Track adoption, margin, revenue contribution, customer feedback, and lifecycle performance
- Recommend pricing, positioning, and product improvement strategies
- Support business case development and investment recommendations
Requirements
- Bachelor’s Degree (MBA Preferred) in Business, Marketing, Engineering, Biomedical Sciences, Healthcare Administration, or related field
- 7–10+ years of product management, commercialization, marketing, business development, or related experience
- Minimum 3–5 years of experience within Medical Device
- Minimum 3–5 years of experience within Dental Device
- Minimum 3–5 years of experience within Healthcare Technology
- Minimum 3–5 years of experience within Orthodontic Industry
- Minimum 3–5 years of experience within Healthcare Manufacturing
Technologies
- Microsoft Excel, Word, PowerPoint, Outlook
- CRM and ERP tools such as Sales Logix and Microsoft Dynamics
- CAD/CAM technologies, 3D printing, and digital workflows
- Digital dentistry solutions, business intelligence, reporting, and data visualization tools
Travel
Some travel required.
EEO and Disability/Veterans
Individuals with disabilities and protected veterans are encouraged to apply.
Role context
Onsite collaboration with Digital Dentistry, Engineering, Manufacturing, Quality, Sales, Marketing, and Customer Support to drive product success and lifecycle outcomes.
