TikTok is seeking a Senior Product Manager to lead the Shop Ads Platform within TikTok Ads Manager, steering ad creation workflows and advertiser experiences with a focus on Commerce and Non-Commerce performance ads. This onsite role in San Jose, CA calls for a bachelor’s degree and at least three years of experience in product roles centered on commercial products, with collaboration across design, engineering, data science, operations, sales, and marketing to drive meaningful improvements.
Responsibilities
- Lead product modules for Shop Ads reporting, advertiser onboarding, and customer experience optimization inside TikTok Ads Manager.
- Enhance the end-to-end advertiser journey from initial setup through campaign understanding, performance reviews, and ongoing optimization.
- Design and refine reporting experiences that illuminate campaign performance, help diagnose issues, and surface actionable next steps.
- Improve onboarding flows, guidance, education, and in-product recommendations to accelerate Shop Ads adoption.
- Translate advertiser pain points, business goals, and product strategy into clear requirements, user flows, and launch plans.
- Collaborate with design, engineering, data science, operations, sales, and marketing to deliver quality product improvements efficiently.
- Utilize customer feedback, user research, funnel data, and product metrics to identify experience gaps and prioritize iterations.
- Track metrics such as onboarding completion, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior.
- Support roadmap planning with structured analysis, product proposals, competitive research, and data-backed recommendations.
Requirements
- Bachelor's degree or higher; 3+ years of experience in commercial products is highly preferred.
- Ability to continually optimize ad delivery strategies and product capabilities, improve user and client experiences, and iterate rapidly to deliver optimal solutions.
- Strong logical thinking, solid business acumen, and a fast learning ability.
- High sensitivity to customer experience with a track record of growing a product from inception to scale and solid operational thinking.
- Big-picture mindset and independent thinking, with flexibility to adjust strategies in complex environments to keep projects moving; resilient with a constructive, positive attitude.
Compensation
Base salary range: $185,600 - $311,600 per year. Compensation may vary outside this range based on qualifications, skills, competencies, experience, and location. The total package may include discretionary bonuses/incentives and restricted stock units.
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Location
San Jose, CA (onsite)
Employment Type
Regular
Job Code
A202424
About TikTok
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy.
Why Join Us
Creativity is at the heart of TikTok's mission. Our product enables authentic expression, discovery, and connection, supported by global, diverse teams that collaborate to create value for communities and bring joy. We pursue meaningful impact through curiosity, humility, and a willingness to learn, operating with an Always Day 1 mindset to drive breakthroughs for users and the company.
Diversity & Inclusion
TikTok is dedicated to fostering an inclusive environment where employees are valued for their skills, experiences, and unique perspectives. Our platform spans the globe, and our workplace reflects the diverse communities we serve.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. If you need assistance or a reasonable accommodation, please reach out at RA request.
Fair Chance Act (Los Angeles County)
Qualified applicants in Los Angeles County (unincorporated) will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The role may involve interactions with internal/external clients or colleagues, handling confidential information, and exercising sound judgment.
