The Product Operations Manager for TikTok LIVE will drive end-to-end product and growth strategies for creator segments, with a focus on increasing adoption and impact of LIVE features. The role operates in close partnership with Product, Marketing, and Data teams to translate creator insights and behavioral learnings into measurable outcomes.
Role Overview
In Los Angeles, this position supports the TikTok LIVE ecosystem by defining success metrics, running post-mortems and ROI analysis, and executing global initiatives. The work centers on creator growth, engagement, and monetization, while enabling creators to understand and effectively use LIVE features.
Key Responsibilities
- Develop and execute end-to-end product and growth strategies for targeted creator segments using creator needs, behavioral insights, and business objectives.
- Assess how LIVE features can support creator growth, engagement, and monetization across segments and use cases.
- Perform post-mortem reviews and ROI analyses to identify high-impact strategies and scalable opportunities.
- Define, monitor, and evaluate success metrics for product and creator initiatives, aligned with broader ecosystem goals.
- Partner with Product teams to convert creator feedback, behavioral insights, and operational findings into actionable product requirements and feature improvements.
- Design and deliver education and enablement programs to help creators adopt and use LIVE features effectively.
- Monitor the LIVE content ecosystem to surface emerging trends, user pain points, and competitive opportunities.
- Plan and execute creator-facing campaigns and initiatives that drive feature adoption, creator behavior change, and measurable business outcomes.
- Collaborate cross-functionally with Product, Marketing, and Data teams to ensure smooth execution of global initiatives.
Required Qualifications
- Bachelor’s degree or above.
- 3+ years of experience in product operations, growth, project management, or a related function.
- Strong analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
- Proven ability to manage cross-functional projects and drive execution in a fast-paced environment.
- Ability to work effectively with global and cross-functional stakeholders.
Preferred Qualifications
- Experience in the entertainment, livestreaming, social media, gaming, music, or broader digital content industry.
- Experience working on creator ecosystem, user growth, monetization, or feature adoption initiatives.
- Familiarity with building or scaling creator education, enablement, or engagement programs.
- Strong commercial awareness and ability to connect product initiatives with business outcomes.
- Creative, entrepreneurial mindset with interest in emerging content trends and creator communities.
About the Team
The TikTok LIVE team partners with creators, agencies, and strategic partners to create engaging real-time experiences that connect communities worldwide. The team’s mission is to foster meaningful, interactive connections while supporting creator growth, audience engagement, and sustainable monetization.
Compensation & Location
- Location: Los Angeles, CA (onsite)
- Salary range: USD 115,520 - 258,400 per year
Compensation may vary depending on candidate qualifications, skills, competencies, experience, and location. Base pay is one component of the Total Package and this role may be eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits may vary based on the nature of employment and country work location.
Benefits
- Day one access to medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
Additional Information
Qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. The company notes criminal history may have a direct, adverse, and negative relationship on job duties, potentially impacting a conditional offer. Duties may include interacting and occasionally having unsupervised contact with internal or external clients and/or colleagues, managing confidential information, and exercising sound judgment.
Accommodation
TikTok is committed to providing reasonable accommodations in recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. Requests can be submitted at https://tinyurl.com/RA-request.
About TikTok
TikTok is the leading destination for short-form mobile video. TikTok’s mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Diversity & Inclusion
- TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.
- The platform and workplace connect people from across the globe, with a focus on celebrating diverse voices and building an environment that reflects the communities TikTok reaches.
