The role leads product management for TikTok's entertainment and travel ads and is Mandarin-speaking. It entails defining the vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce advertising across travel, entertainment, and web advertiser segments while driving cross-functional execution.
Responsibilities
- Define and guide the long-term product vision, strategy, and roadmap for Web Ads and Open-Loop E-Commerce advertising solutions across travel, entertainment, and web advertiser segments.
- Own key business outcomes, including revenue growth, advertiser satisfaction, retention, and overall platform adoption, while ensuring scalable product development.
- Build, mentor, and inspire high-performing product management teams, fostering innovation, customer focus, operational excellence, and accountability.
- Collaborate with executive leadership and cross-functional stakeholders to align investments with company objectives and market opportunities.
- Drive the development of scalable machine learning powered advertising products that enhance advertiser performance and maximize ROAS.
- Lead cross-functional teams across engineering, data science, design, operations, sales, and marketing to deliver end-to-end solutions from concept through launch and ongoing optimization.
- Establish frameworks to identify market opportunities, customer pain points, and industry trends, translating insights into impactful product strategies.
- Advance advertiser-centric innovation by developing sophisticated targeting, optimization, attribution, measurement, and product-matching capabilities.
- Ensure products comply with evolving privacy regulations and industry standards while promoting responsible use of advertising signals.
- Foster partnerships across Targeting, Attribution, Optimization, Insights, and other platform teams to unlock new capabilities and improve global advertising performance.
- Act as a thought leader and advocate for the travel, entertainment, and web advertising ecosystem, shaping direction across the monetization organization.
Requirements
- Bachelor's degree in Computer Science, Engineering, Mathematics, Statistics, or a related technical field.
- Five or more years of product management experience, including leadership of advertising technology products and teams.
- Proven track record in defining product vision, strategy, and execution for large-scale advertising, monetization, or machine learning driven products.
- Deep expertise in the digital advertising ecosystem, including ad delivery, targeting, attribution, optimization, and measurement systems.
- Strong understanding of the travel, entertainment, and web advertising industries and their evolving business needs.
- Experience leading global cross-functional initiatives involving engineering, data science, sales, operations, and business teams.
- Fluency in English and Mandarin is required; the role involves frequent communication with global teams, clients, and stakeholders in both language regions.
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time, prorated at hire with tenure-based accruals
Location
San Jose, CA (onsite)
Employment Type
Regular
Job Code
A179127B
About the Team
TikTok shapes the future of advertising and e-commerce on a leading global platform. The TikTok Content and Service Ads team, within the Monetization Product organization, seeks a Product Leader to define and drive the vision, strategy, and execution of innovative advertising products for web advertisers as well as travel and entertainment clients.
LA County Candidate Information
- Interacting with internal or external clients and colleagues, sometimes without supervision.
- Handling and managing confidential information, including proprietary and trade secrets, and access to information technology systems.
- Exercising sound judgment in relevant business contexts.
About TikTok
TikTok is a leading destination for short-form mobile video. Its mission is to inspire creativity and bring joy. Global headquarters are in Los Angeles and Singapore, with additional offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Our aim is to empower creativity and connection through an innovative product that helps people express themselves and discover new experiences. TikTok emphasizes curiosity, humility, and impact, encouraging collaboration and ongoing learning in a fast-growing tech environment. The organization values resilience and a continual Day 1 mindset to drive meaningful breakthroughs for the company and users.
Diversity & Inclusion
TikTok commits to an inclusive workplace that values diverse skills, experiences, and perspectives. The company aims to reflect the global communities it serves and foster an environment where all voices are heard and respected.
TikTok Accommodation
TikTok provides reasonable accommodations in recruitment for candidates with disabilities, pregnancy, religious beliefs, or other protected reasons. If you require assistance, please submit a request at the provided accommodation link.
Pay Transparency
Compensation for this role in the specified city ranges from $228,000 to $492,800 annually. Total compensation may include discretionary bonuses or incentives and restricted stock units, and may vary based on qualifications, experience, and location. Benefits typically begin on day one and include medical, dental, vision, 401(k) with match, paid parental leave, disability coverage, life insurance, wellbeing benefits, and paid time off. The company reserves the right to modify benefits at any time.
