Wells Fargo is building capabilities in its Future Autonomous Marketing (FAM) ecosystem, and this role centers on the Experience Optimization Agent. As the product leader, you will own the vision, strategy, roadmap, and delivery for AI-powered features that help campaign managers design, configure, launch, and optimize Adobe Target digital experiences through experimentation and personalization.
This position is based in Dallas, TX (hybrid), with a focus on measurable business impact, scalable delivery, and responsible innovation across a regulated environment.
What you’ll do
- Define and execute the vision, strategy, and roadmap for the Experience Optimization Agent.
- Prioritize investments and capabilities that deliver measurable value for campaign managers and the business.
- Drive adoption, outcomes, and continuous product improvement.
- Deliver AI-powered capabilities that simplify creation, configuration, and optimization of Adobe Target experiments and personalization activities.
- Enable data-driven decision making through intelligent recommendations, guided workflows, and experimentation best practices.
- Support improvements in customer experience, engagement, and marketing performance.
- Partner across marketing, digital, analytics, technology, and operations to deliver scalable solutions.
- Align stakeholders on product priorities, roadmap decisions, and success measures.
- Communicate product strategy, business impact, and key outcomes to senior leadership.
- Ensure product capabilities align with enterprise governance, compliance, and Responsible AI standards.
- Work with Risk, Legal, Compliance, and Technology Controls teams to enable safe and responsible innovation.
What you bring
- 5+ years of digital product management experience, or equivalent demonstrated through work experience, training, military experience, or education.
- 5+ years using Adobe Target for experimentation in a regulated environment.
- 2+ years of experience with Artificial Intelligence capabilities and Agentic solutions.
- Exceptional problem-solving abilities.
- Proven ability to work cross-functionally in an agile delivery model.
- Ability to translate complex business and operational concepts clearly so sound decisions can be made to meet business objectives.
- Excellent written and oral communication skills, including communicating results clearly.
- Experience delivering platform-scale capabilities that support reuse and configurability.
- Deep familiarity with modular marketing content models, dynamic templating, and channel-specific constraints.
- Experience operating in a regulated enterprise environment.
- Knowledge of Responsible AI and human-in-the-loop workflows.
- Experience partnering with brand, creative, or marketing operations teams.
- Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable implications, actions, and decisions.
- Demonstrated track record of effective influencing and collaboration at all levels.
Tools
Compensation
USD 119,000 - 206,000 per yearly.
Job expectations
- Ability to travel up to 10% of the time.
- Must reside within a commutable distance from work.
- Hybrid work schedule: able to work from an approved jobs posting location three (3) days in office and two (2) days remote.
- This position is not eligible for Visa sponsorship.
- Relocation assistance is not available for this position.
Benefits
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
Posting end date: 12 Aug 2026.
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Wells Fargo maintains a drug free workplace.
Third-party recordings are prohibited unless authorized by Wells Fargo. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.
