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Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)

TikTok San Jose, CA

San Jose, CA

Today

$186k - $312k/yr Full time Manager Ad Tech Advertising Solutions

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Job Description

TikTok is seeking a Senior Product Manager for Content and Service - Search Ads (Mandarin Speaker) to guide strategy and AI-enabled delivery for TikTok Search Monetization within the GMPT organization, coordinating across functions and communicating fluently in Mandarin and English with global teams and partners.

Role Details

Location: San Jose, CA (onsite)
Salary: USD 185,600 - 311,600 per year
Minimum experience: 3 years in product management or related fields
Education: Bachelor’s degree or higher in computer science, mathematics, statistics, economics, or related disciplines

Responsibilities

Define the product strategy for search ads within the content and service verticals, including travel, entertainment, and local services, and drive enhancements that create distinct competitive advantages
Refine the search traffic approach in ads by improving query understanding, relevance, the user journey, and related aspects to boost user experience and advertiser ROI
Lead AI-focused exploration in search ad scenarios and deliver early-stage products, such as agentic transactions, while crafting ad formats tailored to vertical markets
Collaborate cross-functionally with engineering, data, sales, and related teams to scale products from research and development to commercial deployment
Adopt a data-driven discipline to define core metrics, build A/B testing pipelines, continuously iterate the product, and work with commercial teams to drive broad customer adoption

Requirements

Bachelor’s degree or higher in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are welcome
At least 3 years of experience in search advertising with deep knowledge of the full ad serving chain and ecosystem, including recall, ranking, bidding, creative, and ad formats; experience in travel, entertainment, or local services strategy is favored
Hands-on experience applying AI to search advertising contexts, including query understanding, ad relevance modeling, and generative ad creative, plus a solid grasp of AI productization pathways
Strong data-driven mindset, excellent cross-functional collaboration skills, international communication ability, and proficient written documentation
Fluency in English and Mandarin is required due to ongoing engagement with global teams and markets; Mandarin proficiency is essential for engaging with Chinese-speaking partners and navigating cross-cultural business activities

Benefits

Medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time, prorated at hire with tenure-based accrual

Los Angeles County Candidate Considerations

Interacting and occasionally having unsupervised contact with internal and external clients and colleagues
Handling and safeguarding confidential information, including proprietary and trade secret materials and access to information systems
Demonstrating sound judgment in complex situations

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