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Closed on August 16, 2026.
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Senior Product Manager, Content and Service - Search Ads (Mandarin Speaker)
Manager
Ad Tech
Advertising Solutions
Analytics
Customer Experience
Data Analytics
Local Service Ads
Mandarin
Paid Advertising
Product Analytics
Product Development
Product Management
Product Manager
Product Strategy
Search Engine Marketing
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Job Description
TikTok is seeking a Senior Product Manager for Content and Service - Search Ads (Mandarin Speaker) to guide strategy and AI-enabled delivery for TikTok Search Monetization within the GMPT organization, coordinating across functions and communicating fluently in Mandarin and English with global teams and partners.
Role Details
- Location: San Jose, CA (onsite)
- Salary: USD 185,600 - 311,600 per year
- Minimum experience: 3 years in product management or related fields
- Education: Bachelor’s degree or higher in computer science, mathematics, statistics, economics, or related disciplines
Responsibilities
- Define the product strategy for search ads within the content and service verticals, including travel, entertainment, and local services, and drive enhancements that create distinct competitive advantages
- Refine the search traffic approach in ads by improving query understanding, relevance, the user journey, and related aspects to boost user experience and advertiser ROI
- Lead AI-focused exploration in search ad scenarios and deliver early-stage products, such as agentic transactions, while crafting ad formats tailored to vertical markets
- Collaborate cross-functionally with engineering, data, sales, and related teams to scale products from research and development to commercial deployment
- Adopt a data-driven discipline to define core metrics, build A/B testing pipelines, continuously iterate the product, and work with commercial teams to drive broad customer adoption
Requirements
- Bachelor’s degree or higher in computer science, mathematics, statistics, economics, or related fields; candidates from other majors with equivalent practical capabilities are welcome
- At least 3 years of experience in search advertising with deep knowledge of the full ad serving chain and ecosystem, including recall, ranking, bidding, creative, and ad formats; experience in travel, entertainment, or local services strategy is favored
- Hands-on experience applying AI to search advertising contexts, including query understanding, ad relevance modeling, and generative ad creative, plus a solid grasp of AI productization pathways
- Strong data-driven mindset, excellent cross-functional collaboration skills, international communication ability, and proficient written documentation
- Fluency in English and Mandarin is required due to ongoing engagement with global teams and markets; Mandarin proficiency is essential for engaging with Chinese-speaking partners and navigating cross-cultural business activities
Benefits
- Medical, dental, and vision insurance
- 401(k) savings plan with company match
- Paid parental leave
- Short-term and long-term disability coverage
- Life insurance
- Wellbeing benefits
- 10 paid holidays per year
- 10 paid sick days per year
- 17 days of Paid Personal Time, prorated at hire with tenure-based accrual
Los Angeles County Candidate Considerations
- Interacting and occasionally having unsupervised contact with internal and external clients and colleagues
- Handling and safeguarding confidential information, including proprietary and trade secret materials and access to information systems
- Demonstrating sound judgment in complex situations