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Product Manager Paid Media

Staples, Inc. Framingham, MA

Framingham, MA

Today

$89k - $121k/yr Full time Marketing Ad Platform Ai Workflows

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Job Description

Lead the product strategy and delivery for Staples’ eCommerce paid media and digital experiences across mobile, desktop, and app platforms.

Responsibilities

Own product strategy and roadmap for paid media channels including Google, Meta/Facebook, LinkedIn, retail media, product feeds, audience signals, measurement feedback loops, and conversion optimization.
Partner with eCommerce, Marketing, Engineering, Analytics, and Data Science to build scalable capabilities that improve sponsored product discovery, strengthen first-party data and conversion signals, optimize measurement feedback loops, and drive profitable customer outcomes.
Develop product and data feed capabilities that enable AI-powered search tools and digital agents to discover Staples products and drive transactions.
Define, manage, and prioritize the product backlog for assigned digital products, platforms, features, or capabilities.
Align product priorities with digital strategy, customer needs, and business objectives in collaboration with leadership and business stakeholders.
Translate customer insights, analytics, market trends, and stakeholder input into user stories, requirements, acceptance criteria, and product recommendations.
Act as a primary interface across business stakeholders, engineering teams, UX, analytics, data science, and external partners.
Prioritize user stories, bugs, enhancements, and technical work based on customer value, business impact, team capacity, dependencies, and delivery timelines.
Collaborate with engineering and UX through Agile ceremonies, including backlog refinement, sprint planning, product reviews, testing, and release readiness.
Monitor performance using OKRs, KPIs, customer behavior data, feedback, and digital analytics to identify optimization opportunities.
Identify and resolve complex product issues, dependencies, and roadblocks; escalate highly complex or out-of-policy matters as appropriate.
Support discovery, experimentation, solution validation, and continuous improvement to enhance digital product performance.
Use AI productivity tools (for example, Microsoft Copilot and Claude) to accelerate deliverables such as discovery synthesis, requirements development, backlog refinement, and stakeholder communications.
Partner with engineering, analytics, data science, and UX to evaluate AI/ML-enabled opportunities, clarify desired customer and business outcomes, and support responsible testing and validation.
Mentor less experienced team members by sharing product management practices, Agile knowledge, and digital product expertise.

Requirements

Bachelor’s degree in a related field (Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, or similar) or equivalent work experience.
5+ years of related product management experience, with a focus on eCommerce or digital products.
Experience managing product backlogs, user stories, requirements, acceptance criteria, or feature prioritization.
Experience working with engineering, UX, analytics, and data science to deliver digital products and platform enhancements.
Experience managing the end-to-end lifecycle of digital products from conception through development, launch, and iteration.
Experience using customer insights, digital analytics, KPIs, OKRs, or performance metrics to guide product decisions.
Ability to manage multiple priorities, dependencies, and stakeholders across cross-functional initiatives.
Experience producing written product documentation, stakeholder communications, roadmap updates, or product recommendations.
Strong analytical and quantitative skills with a strong bias toward data-based decision making.
Master’s degree in a related field.
Professional certifications in Agile methodologies (for example, CSM, SAFe Agilist, or PMI-ACP) or product management certifications (for example, AIPMM Certified Product Manager).
2+ years supporting paid media channels, platforms, or products, including audience targeting, conversion optimization, campaign performance, and product feeds.
Experience with CDPs and tools including Adobe Analytics and Adobe Target, personalization/testing tools, and product feed management platforms such as Feedonomics.
Experience translating paid media, eCommerce, or data product requirements into technical delivery plans using Jira and Confluence.
Experience managing digital products across mobile, desktop, app, or eCommerce platforms.
Experience with A/B testing, experimentation, product performance measurement, conversion optimization, and customer journey analysis.
Experience working with AI/ML-enabled products and capabilities including personalization, automation, search, recommendations, decisioning, or similar data-driven digital capabilities.
Experience partnering with data science or engineering teams to define success metrics, test AI/ML outputs, validate solution quality, and support responsible iteration after launch.
Experience using AI productivity tools to support product discovery, requirements development, backlog management, analysis, and stakeholder communications.
Experience in B2B, retail, supply chain, office products, commercial eCommerce, or related industries.

Technologies

Google
Meta/Facebook
LinkedIn
Microsoft Copilot
Claude
AI/ML
AI productivity tools
Jira
Confluence
Adobe Analytics
Adobe Target
Feedonomics

Benefits

Inclusive culture with associate-led Business Resource Groups
22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
Online and Retail Discounts
Company Match 401(k)
Physical and Mental Health Wellness programs, and more

Location: Framingham, MA (onsite)

Salary: USD 89,000 - 121,000 per year

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