Digital Product Owner

West Marine Products, Inc. is seeking a Digital Product Owner to lead delivery of digital capabilities that shape the ecommerce experience. In this onsite Fort Lauderdale role, you will define and prioritize a portfolio of product features, convert business strategy into an actionable roadmap, and help drive conversion and revenue growth.

What you’ll do

• Own the product backlog for assigned digital commerce capabilities.
• Maintain a digital product roadmap aligned to business needs and delivery plans.
• Translate business requirements into user stories and acceptance criteria.
• Partner with UX, Engineering, QA, Merchandising, Marketing, and Analytics to deliver outcomes.
• Participate in sprint planning, backlog grooming, and release planning.
• Analyze customer behavior, analytics, and A/B testing results.
• Improve key ecommerce journeys across browsing, search, navigation, cart, checkout, and account experiences.
• Monitor KPIs and overall product performance.
• Work on customer journey and process mapping.
• Support personalization, promotions, and customer engagement.
• Evaluate new technologies and digital capabilities.
• Communicate roadmap progress to stakeholders.
• Ensure accessibility, compliance, and quality in delivered digital experiences.

What you bring

• A bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related field.
• 4-6 years of Product Owner, Product Manager, or Digital Product Management experience.
• 1-2 years of project management experience.
• 3+ years supporting ecommerce or retail digital experiences.
• Experience working in Agile/Scrum environments.
• Strong ecommerce and customer journey knowledge.
• Solid understanding of AI concepts, models, and tools.
• Experience writing user stories and managing product backlogs.
• Excellent communication and analytical skills.

Tools and technologies

• Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, SAP Commerce
• Lucid, SOLR, Cimulate
• Figma, Miro, Jira, Azure DevOps, Confluence
• GA4, Adobe Analytics, Contentsquare, Hotjar

Benefits

• Medical/dental/vision
• Various voluntary benefits
• 401k
• Paid time off

Preferred qualifications

• Experience with Salesforce Commerce Cloud, Adobe Commerce, Shopify Plus, SAP Commerce, or similar platforms.
• In-depth understanding of search platforms such as Lucid, SOLR, and Cimulate.
• Understanding of order to cash processes.
• Experience with tools including Figma, Miro, Jira, Azure DevOps, or Confluence.
• Experience with GA4, Adobe Analytics, Contentsquare, or Hotjar.
• Experience supporting A/B testing and experimentation.
• Understanding of SEO, site search, personalization, and omnichannel retail.

Location: Fort Lauderdale, FL (onsite) | Minimum experience: 3 years