Product Manager, Paid Ads

USA TODAY Co. is hiring a Product Manager for Paid Ads to lead strategic initiatives across its paid ads portfolio. This role will focus on AI-driven optimization, automation, and platform innovation designed to improve performance for SMB advertisers, from discovery through launch and ongoing refinement.

Reporting into the Paid Ads product organization, you will define how advertisers discover value in optimization and measurement capabilities, while partnering closely with Engineering and Data Science to deliver scalable product outcomes.

What you will do

• Own and execute a significant portion of the Paid Ads product roadmap.
• Spot market opportunities, customer needs, and platform changes that should influence roadmap investments.
• Set product strategy for optimization, automation, bidding, measurement, and advertiser-facing capabilities.
• Assess emerging trends across paid ads, AI, and digital advertising to identify product innovation opportunities.
• Guide initiatives end-to-end, taking work from discovery through launch and ongoing optimization.
• Convert business challenges and customer requirements into product requirements, user flows, success metrics, and rollout plans.
• Partner directly with Engineering and Data Science to deliver scalable solutions.
• Prioritize by balancing customer value, business impact, and technical complexity.
• Own product outcomes, including post-launch performance measurement.
• Drive innovation across AI-powered optimization, bidding, automation, and recommendation capabilities.
• Translate AdTech, platform, AI, and industry innovations into differentiated advertiser experiences.
• Define measurement frameworks and success metrics to evaluate product effectiveness.
• Use data and experimentation to guide product investments and improve advertiser performance.
• Coordinate with Customer Success, Sales, Marketing, and Operations to support activation and adoption of new capabilities.
• Build cross-stakeholder alignment and influence decisions without direct authority.
• Present product strategy, recommendations, tradeoffs, and results to leadership teams.

What you bring

• 5+ years of product management experience delivering customer-facing, platform, SaaS, or technology products.
• 3+ years of experience in digital advertising, AdTech, MarTech, performance marketing, or a related area.
• Strong preference for experience with advertising platforms, campaign optimization, measurement, and automation.
• Deep understanding of digital advertising and AdTech, including optimization, automation, bidding strategies, measurement, attribution, conversion tracking, and AI-driven campaign management.
• Experience partnering with engineering teams to take products from concept through launch.
• Proven ability to translate ambiguous business problems into clear product strategy and execution plans.
• Strong analytical and data-driven decision-making skills.
• Experience leading cross-functional initiatives across Product, Engineering, Data Science, and Go-to-Market teams.
• Excellent written and verbal communication skills for working with stakeholders.
• Experience building AI-powered, automation, optimization, recommendation, or workflow-based products.
• Experience working with Data Science teams, experimentation frameworks, or machine learning concepts.
• Familiarity with SQL, analytics platforms, or data-driven product development.
• Experience serving SMB advertisers at scale.
• Experience in agency technology, advertising technology, marketing technology, or Google Partner environments.

Technologies

• AI
• AdTech
• MarTech
• SaaS
• SQL
• Machine learning

Role details

• Job Family: Product
• Job Function: Product Management
• Location: Remote (remote)
• Pay Type: Salary
• Compensation: USD 125,000 - 135,000 per year
• Minimum Experience: 5 years
• Hiring Range: Hiring Min Rate 125,000 USD, Hiring Max Rate 135,000 USD