Principal Product Manager – Technical

Principal Product Manager – Technical, onsite in Seattle, WA, at Amazon.com Services LLC, leads advertiser controls and campaign management initiatives in a Gen AI driven ad tech environment with high autonomy and cross-functional influence. Salary range USD 206,900 to 279,900 per year.

Responsibilities

• Define and steer the long-term product vision for advertiser controls and campaign management as shopper behavior shifts toward conversational commerce.
• Redesign how advertisers create, manage, and optimize campaigns by applying advances in large language models and generative AI to deliver intelligent, adaptive experiences.
• Collaborate with advertising and retail leadership to ensure products enhance both advertiser and shopper experiences, applying decisive trade-offs when necessary.
• Make high-judgment product decisions in complex, ambiguous environments with incomplete information.
• Facilitate alignment across engineers, data scientists, designers, and senior leaders, delivering through influence even without formal authority.
• Develop a deep understanding of technical systems, constraints, and downstream dependencies to identify appropriate trade-offs.
• Work backward from customer problems to define solutions that benefit both advertisers and shoppers.
• Stay at the frontier of Gen AI and large language model capabilities, translating emerging research into pragmatic product opportunities.

Requirements

• Minimum 2+ years of end-to-end product delivery experience.
• 8+ years of technical product management or program management experience.
• Bachelor's degree.
• Experience delivering product features and evaluating tradeoffs.
• Experience owning or driving roadmap strategy and definition.
• Experience leading engineering discussions on technology decisions and product strategy.
• Experience as a technical product manager.

Benefits

• Health insurance
• 401(k) matching
• Paid time off
• Parental leave
• Sign-on payments
• Restricted stock units (RSUs)

About the Team

The Advertiser Growth and Strategies team within Sponsored Products and Brands builds the tools, systems, and intelligence that help advertisers grow efficiently on Amazon. Our work spans campaign automation, bidding strategy, audience targeting, and agentic product experiences powered by generative AI. We operate at the intersection of advertising, retail, and AI, and we seek leaders who thrive in that complexity.

Preferred Qualifications

• Experience working directly with engineers on product enhancements.
• Experience in project management methodologies, business analysis, or process improvement.