Product Manager, Creative AIGC Products

TikTok seeks a Product Manager to lead Creative AIGC initiatives for advertising creatives, overseeing the integration of AI into creative production and ad delivery, and enabling collaboration with external partners to drive data driven optimization. This is an onsite role in San Jose, California, with a base salary band of USD 151,200 to 311,600 per year.

Responsibilities

• Develop AIGC driven products for advertising creatives, dissecting the advertising workflow to embed AI capabilities into production and delivery processes to boost adoption and effectiveness.
• Design and implement AIGC solutions tailored to advertising creatives by evaluating leading AI models and aligning them with the business characteristics of various verticals, delivering high quality AI generated creative content.
• Coordinate external collaboration and enablement of AIGC product capabilities, including integration with other business products and delivering to external clients such as agencies to strengthen the customer ecosystem.
• Lead product data analysis to monitor usage and continuously optimize the user experience, partnering with operations to study user behavior, understand usage scenarios, and propose innovative improvements.

Requirements

• Minimum 3 years of product management experience in AIGC products.
• Strong hands on understanding of domestic and international AIGC applications and tools, with knowledge of text to image models, text to video models, large language models, multimodal large models, and related technologies.
• Solid business insight, logical reasoning, and proven project management capability.
• Deep understanding of the online advertising industry and advertiser needs, including experience in creative development, media buying, and advertising optimization.
• Proven AI technology and application capabilities within the advertising domain.

Technologies

• Text to image models
• Text to video models
• Large language models (LLMs)
• Multimodal large models

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short term and long term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time, prorated upon hire with tenure-based accruals

Compensation and Employment Details

The base salary range for this position in the selected city is $151,200 to $311,600 annually. Compensation may vary based on qualifications, skills, competencies, experience, and location. Base pay is one component of the overall compensation package and this role may be eligible for additional discretionary bonuses, stock units, or other incentives.

Legal and Local Compliance

For candidates in Los Angeles County (unincorporated areas), qualified applicants with arrest or conviction records will be considered in accordance with federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

About TikTok

TikTok is a leading destination for short form mobile video. The mission is to inspire creativity and bring joy. The global headquarters are in Los Angeles and Singapore, with offices in New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Creativity sits at the core of TikTok. Our products empower authentic expression, discovery, and connection, supported by diverse, global teams. We pursue meaningful impact by embracing curiosity, humility, and collaboration, maintaining an Always Day 1 mindset to drive breakthroughs for users and the company.

Diversity and Inclusion

TikTok is dedicated to building an inclusive environment where every employee is valued for their skills and perspectives. The company aims to reflect the diverse communities it serves and to foster a workplace that honors varied voices and experiences.

TikTok Accommodation

TikTok provides reasonable accommodations in recruitment for candidates with disabilities, pregnancy, religious beliefs, or other protected statuses. If you need assistance or an accommodation, contact the recruitment team via the provided request channel.