Product Manager // Marketing Lead

TRC Companies, Inc. is seeking a Product Manager / Marketing Lead to support the continued growth of Lemur, an enterprise mobile mapping platform for utilities. This onsite role in Raleigh, NC brings together product management, UI/UX and workflow design leadership, product marketing, and active presence across product, development, and go-to-market efforts.

Role focus

• Own Lemur’s events presence and promotional activities.
• Lead the product marketing and digital presence for Lemur, including website and social engagement.
• Drive product evolution toward intuitive, user-centered workflows for field crews to support adoption and operational efficiency.
• Combine customer insight, market analysis, and performance metrics to inform product strategy and roadmap decisions.

Key responsibilities

• Maintain and enhance LemurPlatform.com, including updating product content, publishing new pages, migrating blogs and resources, and building a centralized resource library.
• Manage Lemur’s social media presence with a minimum posting cadence of one post per week.
• Develop and execute a coordinated social content plan in collaboration with marketing stakeholders.
• Develop and maintain Lemur user stories with SMEs, using best-practice format: [persona] performs [action] for [business outcome].
• Facilitate deep-dive working sessions with development teams to refine and expand requirements.
• Build deep expertise in Lemur functionality, customer use cases, and value realization.
• Understand customer platform usage across workflows, including historical context and adoption patterns, as well as market trends.
• Evaluate and challenge new feature requests for scalability, usability, and alignment with broader product strategy.
• Support definition and tracking of product metrics, including adoption, retention, and customer satisfaction.
• Translate real-world utility workflows into clear, efficient in-app experiences.
• Define and maintain best-practice workflow frameworks to guide product design and implementation.
• Develop and refine product messaging and positioning, including tracking competitive landscape and target audiences.
• Create and maintain core marketing collateral such as blogs, white papers, and product data sheets.
• Create and maintain sales enablement materials including battle cards and selling snapshots.
• Support webinars, videos, and other promotional efforts.
• Collaborate on partner marketing initiatives.
• Support and coordinate presence at key industry events.

Requirements

• Bachelor’s degree in business, engineering, technology, or related field.
• 2-5 years of experience in product management and/or product marketing.
• Strong ability to translate customer needs into product requirements and workflows.
• Experience working with Agile tools such as Azure DevOps and Jira.
• Familiarity with enterprise software, utilities, GIS, or field service solutions preferred.
• Strong communication and stakeholder management skills across technical and business audiences.
• Self-starter with a collaborative mindset and attention to detail.

Tools

• Azure DevOps
• Jira

Compensation

• Salary range: USD $90,000 - $115,000 per year
• Compensation may vary based on experience, education, skill level, geographical location, and other compensable factors.

Other compensation

• Eligibility for the Company’s annual Discretionary Bonus Program, contingent on Company, Business Segment, and Individual performance against Key Performance Indicators, which vary by year and employee.

Benefits

• Medical, dental, vision, and disability insurance.
• 401k package with both traditional and Roth IRA options, plus Company match.
• Paid time off contingent upon full time or part-time status and level of seniority (15 to 25 days per year).
• Minimum of 8 Paid Holidays per year for full-time employees.
• Paid sick, family, and disability leave in accordance with laws in the state of residence.
• Jurisdiction-specific benefit packages for International and Puerto Rico employees.

Location: Raleigh, NC (onsite). Experience: 2+ years. Education: Bachelor’s degree in business, engineering, technology, or related field.

Disclaimers: TRC is an Equal Opportunity Employer. The complete job description and application are available on TRC’s career site. Applications are accepted on an ongoing, rolling basis, and TRC reserves the right to cancel this posting at any time.