Product Manager - Retail

Based in Appleton, Wisconsin, this on-site Product Manager - Retail role oversees the full lifecycle of welding solutions sold through retail and e-commerce channels. The position drives growth by fostering retailer partnerships and leading cross-functional efforts across product, sales, and marketing. A bachelor’s degree and a minimum of three years’ product management experience are required.

Responsibilities

• Lead and conduct market research to define market size, growth, and trends, including pricing, competitive dynamics, and opportunities.
• Gather and synthesize customer insights (VOC) and competitive intelligence through interviews, market analyses, and channel knowledge.
• Develop a thorough understanding of the end-user's business and their unmet needs.
• Assess customer and market expectations and define a product strategy that aligns with the needs of customers, distributors, sales, and the division.
• Contribute to long-range and annual planning processes.
• Develop and execute strategic growth plans for assigned product platforms to expand the business.
• Improve profitability and drive growth through cost reductions and pricing adjustments, while optimizing the category's value proposition.
• Craft clear value propositions for each proposed product along with estimated market potential.
• Provide pricing recommendations that position products to win in the market while preserving margins.
• Monitor and report on product performance, including sales volume, margins, and market share.
• Oversee the successful launch and commercialization of new products.
• Apply creative tactics to communicate and promote new products to end users and retailers.
• Serve as the liaison between sales, engineering, manufacturing and other division teams to deliver market-leading product solutions.

Requirements

• Technical aptitude to understand product capabilities and customer needs.
• Analytical ability to diagnose current business issues and end-user needs.
• Proven leadership to guide high-impact, cross-functional initiatives from start to finish.
• Strong relationship-building skills with employees, distributors, retailers, and key end-users.
• Effective presentation and facilitation across audiences with varying technical knowledge.
• Collaborative mindset with a positive attitude, motivation, and sound decision-making.
• Self-driven and well-organized, with a proactive approach to learning and growth.
• Ability to work independently, developing plans with limited supervision.
• Adaptability to thrive in a fast-paced environment that values entrepreneurial thinking.
• Excellent verbal and written communication skills.

Benefits

• Generous retirement benefits including a 401(k) match plus an additional retirement contribution to support long-term planning.
• Paid time off with 11 holidays, 5 sick days, and vacation time.
• Company-paid life, AD&D, and short- plus long-term disability insurance for peace of mind.
• Four weeks of paid parental leave and adoption reimbursement to support your family journey.
• Tuition reimbursement to invest in ongoing personal and professional development.