Product Manager (SEO SaaS Product)

SEOWILL, a brand of CWILL INC, is seeking a Product Manager for an SEO SaaS product used by Shopify brands and DTC merchants. This role is responsible for shaping the product roadmap and delivering end-to-end execution across diagnostics, keyword-driven optimization, AI content generation, GEO, and SEO reporting.

Role Overview

The Product Manager will own SEOWILL’s product roadmap and execution, leading work from discovery through design, engineering, launch, and post-launch review. The position requires strong SEO fundamentals, proven product management experience in SaaS, and the ability to translate technical SEO concepts into merchant-friendly workflows.

Key Responsibilities

• Own the product roadmap by prioritizing features, writing clear product specifications, and driving execution across site diagnostics, keyword suggestions, page optimization, AI content generation, and SEO reporting
• Lead feature delivery from discovery and design through engineering and launch, including post-launch review
• Define product quality for core outputs such as diagnostic scores, optimization suggestions, and AI-generated content
• Apply SEO expertise to product decisions spanning keyword strategy, meta optimization, site architecture, crawlability, indexing, Core Web Vitals, and AI content quality
• Monitor industry changes related to search algorithm updates, GEO (Generative Engine Optimization), AI search behavior, and the evolving SEO tool landscape
• Translate technical concepts into experiences that work for merchants using SEOWILL
• Conduct discovery and validation through user interviews and analysis of feedback from Shopify merchants and DTC brand owners
• Perform competitive tracking across SEO tools, AI content platforms, and Shopify SEO apps, and produce structured competitive analysis
• Turn insights into decisions by converting merchant pain points and market signals into prioritized product work
• Own go-to-market building blocks including product packaging, pricing tiers, conversion flows, and new user onboarding
• Partner cross-functionally with Sales and CS to improve trial-to-paid conversion and merchant retention

Minimum Requirements

• 3+ years of product management experience, including 1–2 years focused on SEO tools, SEO SaaS, or content or marketing technology
• Deep SEO fundamentals including keyword research, on-page optimization, meta tags, site architecture, crawlability, indexing, and organic traffic growth
• Hands-on SEO and analytics tools experience with Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, or similar tools
• B2B SaaS experience with comfort owning the full product lifecycle from discovery to launch
• Data skills including SQL basics, Excel and dashboards, and A/B testing
• Mandarin Chinese required
• Bachelor’s degree

Nice to Have

• Shopify ecosystem experience, including Shopify apps, DTC merchants, and independent stores
• Background in AI content generation, GEO, or AI-powered SEO tools
• Experience designing merchant onboarding or conversion optimization flows
• Familiarity with technical SEO such as structured data (schema.org), Google Search API, and sitemap management
• Hands-on experience running SEO campaigns, building a website, or operating an online store

Technologies

• SQL
• Excel
• Google Search Console
• Google Analytics
• Ahrefs
• Semrush
• Similarweb
• A/B testing

Location, Work Type, and Compensation

• Work location: Hybrid remote in Illinois City, IL 61259
• Base location required for fully remote: CA, TX, NJ, NC, IL
• Job type: Full-time
• Salary: USD 100,000 to 140,000 per year

Benefits

• 401(k) matching
• Health insurance
• Paid time off
• Relocation assistance

Application Note

Applicants must provide their current U.S. visa status and indicate whether employer sponsorship is needed now or in the future.