Digital Product Manager

Pressed Floral is hiring a Digital Product Manager to lead the day-to-day strategy and continuous improvement of its digital experiences. In this onsite role in Orem, UT, you will manage digital product ownership across the ecommerce website and internal applications, partnering closely with product, client experience, and marketing stakeholders while reporting to the Director of Product & Client Experience.

Working as the UX and Ecommerce Manager, you will turn broader goals into clear digital priorities, run experiments to improve performance and conversion, and strengthen both user experience and search visibility using the tools and data available to the team.

What you’ll do

• Own daily strategy, optimization, and performance for the customer-facing website and internal digital applications.
• Build and maintain a prioritized digital roadmap grounded in company goals, user needs, analytics, feedback, and business impact.
• Proactively surface friction points, performance opportunities, and improvement areas based on observed behavior and available data.
• Translate Product and Client Experience goals into actionable digital priorities and projects.
• Drive initiatives end to end, from problem identification through design, implementation, testing, measurement, and iteration.
• Communicate priorities, findings, recommendations, and results regularly to the Director of Product & Client Experience.
• Own the UX/UI experience across the ecommerce journey, from discovery through purchase.
• Monitor and interpret website and search performance using GA4, Shopify Analytics, Google Search Console, heat maps, testing platforms, client feedback, and related data sources.
• Spot trends and opportunities across conversion, organic search, performance changes, and customer journey friction.
• Set testing priorities and manage an ongoing A/B and multivariate testing roadmap.
• Develop testing hypotheses, coordinate implementation of variations, monitor results, and interpret outcomes.
• Design and iterate on key website surfaces including pages, navigation, product experiences, landing pages, and features that balance brand, usability, conversion, and organic search.
• Assess and improve SEO-critical technical elements such as site structure, internal linking, page hierarchy, crawlability, indexation, and on-page or technical SEO factors.
• Conduct keyword and search-intent research to identify opportunities for existing pages, new landing pages, collections, and content.
• Implement or coordinate schema/structured data and other technical SEO optimizations when appropriate.
• Identify SEO-driven content opportunities and partner with Marketing on briefs, priorities, and optimization recommendations.
• Partner with Marketing on campaigns, product launches, merchandising, landing pages, and other website initiatives.
• Stay current on ecommerce, SEO, DTC, and AI-powered search best practices, including emerging experiences such as Google AI Overviews and ChatGPT.
• Identify and implement opportunities to improve how Pressed Floral and its content are understood and surfaced across traditional and AI-powered search.
• Own UX and ongoing improvement for internal applications and digital tools.
• Work with internal teams to understand workflows, pain points, and opportunities for improvement.
• Translate employee and business needs into digital workflows, features, and solutions.
• Design new application features in Figma when appropriate, gather internal user feedback, and incorporate learnings before and after launch.
• Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk changes within internal applications.
• Test changes thoroughly prior to release and recognize when deeper engineering support is needed.
• Keep abreast of emerging AI and technology tools that could improve digital products or internal workflows.
• Translate requirements and designs into clear specifications for developers, and collaborate with development partners to align implementation with product and design intent.
• Review builds for design accuracy, responsiveness, functionality, and usability.
• Own QA testing for website and internal application updates, covering common scenarios and edge cases.
• Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies.
• Determine when issues can be resolved independently versus when developer support is required.

What you bring

• 2+ years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.
• Strong understanding of user experience and user-centered product design.
• Proficiency in Figma or similar design and prototyping tools.
• Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.
• Ability to independently own projects and move work from initial idea through execution.
• Analytical, organizational, and problem-solving strengths with strong attention to detail.
• Experience collaborating with developers, cross-functional teams, or technical partners.
• Comfort learning new technology and using AI tools to improve workflows and solve problems.

Tools and technologies

• Figma, GA4, Shopify Analytics, Google Search Console
• Claude
• Shopify, Shopify Plus
• Heat mapping tools, A/B testing platforms
• Google AI Overviews, ChatGPT
• GitHub Copilot, GitHub
• Vercel, APIs, Cursor

Preferred qualifications

• Experience with Shopify or Shopify Plus.
• Experience working within ecommerce or a DTC consumer brand.
• Experience with GA4, Shopify Analytics, heat mapping tools, A/B testing platforms, or conversion rate optimization.
• Familiarity with SEO fundamentals and collaborating with SEO specialists or agencies.
• Experience using AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.
• Familiarity with GitHub, Vercel, APIs, or modern web application workflows.
• Experience designing or improving internal tools, operational software, or custom applications.