Web & Digital Product Manager

Own the UX, ecommerce, and digital product roadmap for Pressed Floral across the customer journey and internal applications.

Responsibilities

• Own day-to-day strategy, optimization, and performance for the customer-facing website and internal digital applications.
• Build and maintain a prioritized digital roadmap aligned to company goals, user needs, analytics, feedback, and business impact.
• Continuously identify friction points, performance opportunities, and improvement areas without relying only on incoming requests.
• Convert Product and Client Experience goals into clear digital priorities and actionable projects.
• Drive initiatives end-to-end: problem identification, UX/UI design, implementation, testing, measurement, and iteration.
• Share priorities, findings, recommendations, and results with the Director of Product & Client Experience.
• Own the UX/UI experience across the ecommerce website from discovery through purchase.
• Monitor website and search performance using GA4, Shopify Analytics, Google Search Console, heat maps, testing platforms, and client feedback.
• Spot trends and conversion opportunities, organic search opportunities, performance changes, and customer-journey friction.
• Set testing priorities and maintain an ongoing A/B and multivariate testing roadmap.
• Create test hypotheses, design variations, coordinate implementation, monitor outcomes, and interpret results.
• Design and iterate on website pages, navigation, product experiences, landing pages, and features that balance brand, usability, customer experience, conversion, and organic search.
• Improve technical and on-page SEO including site structure, internal linking, page hierarchy, crawlability, indexation, and related elements.
• Conduct keyword and search-intent research to identify opportunities for existing pages, new landing pages, collections, and content.
• Implement or coordinate structured data/schema and other technical SEO optimizations as appropriate.
• Identify SEO-driven content opportunities and partner with Marketing on briefs, priorities, and optimization recommendations.
• Partner with Marketing on campaigns, product launches, merchandising, landing pages, and other website initiatives.
• Stay current on ecommerce, SEO, DTC, and AI-powered search best practices, including emerging experiences such as Google AI Overviews and generative platforms (for example, ChatGPT).
• Identify and implement opportunities to improve how Pressed Floral and its content are understood and surfaced in both traditional and AI-powered search.
• Own UX and continued improvement of internal applications and digital tools.
• Work with internal teams to understand workflows, pain points, and opportunities for improvement.
• Translate employee and business needs into digital workflows, features, and solutions.
• Design new application features in Figma when appropriate and gather internal user feedback before and after launch.
• Use Claude and other AI-assisted development tools to understand, troubleshoot, prototype, and implement lower-risk changes within internal applications.
• Test changes thoroughly before release and recognize when deeper engineering support is needed.
• Monitor and adopt emerging AI and technology tools that could improve digital products or internal workflows.
• Translate product requirements and designs into clear, actionable specifications for developers.
• Partner with development partners to ensure builds match product and design intent.
• Review builds for design accuracy, responsiveness, functionality, and usability.
• Own QA testing for website and internal application updates, including common scenarios and edge cases.
• Identify, document, prioritize, and follow through on bugs and digital experience inconsistencies.
• Determine when issues can be resolved independently versus requiring developer support.

Requirements

• 2+ years of experience in UX/UI, product design, ecommerce, digital product, conversion optimization, or a related field.
• Strong understanding of user experience and user-centered product design.
• Proficiency in Figma or similar design and prototyping tools.
• Experience using analytics, behavioral data, testing, or customer feedback to inform decisions.
• Proven ability to independently own projects from initial idea through execution.
• Strong analytical, organizational, and problem-solving skills with attention to detail.
• Experience collaborating with developers, cross-functional teams, or technical partners.
• Comfort learning new technology and using AI tools to improve workflows and solve problems.

Technologies

• Figma
• GA4
• Shopify Analytics
• Google Search Console
• Shopify, Shopify Plus
• Claude
• ChatGPT
• Google AI Overviews
• Heat maps
• A/B testing platforms
• Structured data/schema
• GitHub Copilot
• Cursor
• GitHub
• Vercel
• APIs

Preferred Qualifications

• Experience with Shopify or Shopify Plus.
• Experience working within ecommerce or a DTC consumer brand.
• Experience with GA4, Shopify Analytics, heat mapping tools, A/B testing platforms, or conversion rate optimization.
• Familiarity with SEO fundamentals and collaborating with SEO specialists or agencies.
• Experience using AI development tools such as Claude, Cursor, GitHub Copilot, or similar platforms.
• Familiarity with GitHub, Vercel, APIs, or modern web application workflows.
• Experience designing or improving internal tools, operational software, or custom applications.

Location: Orem, UT (onsite)