Product Operations Manager, International Brand Ads - Tentpole Marketing

Benefits

What you gain from day one includes comprehensive health coverage, retirement savings, parental leave, and generous time off, plus performance-based incentives and equity. This hybrid, San Jose based role also places you at the center of a global product organization, offering opportunities to influence strategic execution and rapid iteration.

• Day one access to medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)
• Discretionary bonuses/incentives
• Restricted stock units

This hybrid position is based in San Jose, California, combining operations and product solution design. You will identify business needs, design scalable system solutions, collaborate with engineering to drive development and launches, and manage the full GTM process from planning through execution.

Responsibilities

• Own global product operations for tentpole marketing strategy, including revenue goal setting, opportunity sizing, product inventory assessment, GTM planning, and cross-functional execution.
• Partner closely with sales teams to identify tentpole marketing opportunities from key accounts. Analyze common client needs across verticals, translate insights into scalable tentpole marketing solutions and use cases, and drive the implementation of related solutions.
• Develop and operationalize AI powered packaging tools to improve the efficiency and quality of package solution generation, enabling faster and more scalable sales support.
• Optimize online systems and policy to ensure a smooth and efficient revenue tracking process.

Requirements

• 2+ years of experience in brand advertising, product operations, product management, business operations, or related areas.
• This hybrid role combines operations and product solution design. Ability to identify business needs, design system solutions, work closely with engineering teams, drive development and launch, and manage the full GTM process from planning to execution.
• Strong communication and data analysis skills. Able to quickly understand complex business contexts, identify key issues, manage risks, and drive cross-functional alignment.
• Comfortable working in a global environment and collaborating with cross-functional teams across different regions and cultures.
• Product management experience is preferred.

Compensation

The base annual salary for this role is $108,000 to $220,400. Total compensation may include discretionary bonuses or incentives and restricted stock units, with variations based on qualifications, skills, experience, and location.

Team Introduction

The Global Creative Planning (GCP) team is part of the TikTok Global Monetization Product & Technology organization. We elevate creative and content strategies globally and drive advertiser success through innovation. Our mission is to make our products a growth engine for TikTok's ad business by bridging global frameworks with localized execution and actionable insights, including product GTM strategy development, localized operation enablement, and regional business insights.

About TikTok

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. Our global headquarters are in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.