Product Owner, Product Digital Sales

The Product Owner for Product Digital Sales at Royal Caribbean Group leads the conception, development, implementation, and ongoing operation of web-based products and applications for the trade channel. The role is accountable for the travel agent website CruisingPowercom and the marketing and selling tools that support it, with a focus on improving adoption, engagement, design, user experience, content, and the feature set.

Key Responsibilities

• Own the B2B product roadmap for the trade website CruisingPower com.
• Manage the full lifecycle of designated electronic products, including user experience design and quality assurance (QA).
• Initiate new product development and manage new content, including copy assets and multi-media, while overseeing site navigation and graphics development.
• Develop the creative and content strategy for designated web pages by collaborating with Marketing Global Offices/Markets, IT, Sales Revenue Management, Trade Support & Service, and vendors.
• Coordinate cross-team participation in content and feature development, including identifying and documenting operational impacts.
• Provide leadership support to the Web Content Producer.
• Support content management for CruisingPower and its associated tools where applicable.
• Develop and maintain relationships with key partners to capitalize on site growth opportunities, trends, training, and system optimization.
• Coordinate with market research focus groups and gather research as requested or required.
• Design and gather site feedback using surveys.
• Reinforce communication with the IT Portfolio Manager and 3rd party technology partners.
• Coordinate product and project launch initiatives including email, print, digital, and social media.
• Ensure user acceptance testing (UAT) and oversee overall support and maintenance in partnership with IT third-party partners and other vendors.
• Interpret marketing direction to align branding and user experience.
• Drive accountability for product line development expansion and termination.
• Support the vision, goals, objectives, and key requirements for international markets.

Required Qualifications

• Bachelor’s degree from an accredited college or university is required.
• 3 to 5 years of experience in a professional and analytical role is required.
• 2 years management experience in a comparable Internet-driven or technology development environment or industry are required, or an equivalent combination of education and experience.
• Excellent written and verbal communication and negotiating skills are required.
• Must be a highly organized self-starter capable of managing multiple concurrent work streams with high-quality deliverables and minimal supervision.
• Must be able to prioritize and manage multiple responsibilities successfully.
• Ability to work in a complex matrix environment with rapidly changing priorities and tight deadlines is required.
• Ability to assess, interpret, and draw conclusions from complex business data, and clearly communicate findings and recommendations.
• Ability to negotiate successfully and resolve conflict.
• Organized, self-motivated, adaptable to constant change, with a strategic and creative mindset.
• Clear, concise, professional verbal and written communication skills.
• Strong analytical skills.
• Ability to collaborate on strategies and craft tactical solutions to achieve strategic goals.
• Ability to document strategy and tactics implementation plans, metrics success factors, and contingency plans is required.
• Ability to propose metrics to measure effectiveness of tactics and relate data in a way that supports product offering assessment and enhancement.
• Strong computer skills including web applications, MS Office, and sales database applications, with extensive knowledge of PowerPoint, Excel, and Word to create and deliver executive-level presentations.

Preferred Qualifications

• Master’s degree in Marketing or business.
• Familiarity with e-commerce distribution models.
• Web experience.

Technologies

• Web applications
• MS Office
• Sales database applications
• PowerPoint
• Excel
• Word

Work Location and Schedule

• Onsite: Miami, FL

Visa and Sponsorship

• No immigration sponsorship is offered.

Nearest Major Market

• Miami