Own the product strategy and execution for CVS Media Exchange’s core data, identity, clean room, and interoperability capabilities.

Drive, with the CMX Partnership team, the long-term vision, strategy, and roadmap for CMX data & identity products supporting audience, insights, offsite activation, and measurement.
Lead identity and activation provider strategy with CVS Enterprise, building a diverse partner ecosystem to improve identity resolution, audience reach, addressability, and targeting precision.
Own the full product lifecycle from discovery through launch, including requirements, scoping, delivery, and product health.
Partner cross-functionally with Media, Engineering, Data Science, Analytics, Sales, Privacy, Legal, GTM, and Operations to deliver product outcomes.
Set strategy for onboarding, normalizing, governing, and using data across the CMX ecosystem with an emphasis on data quality.
Work with CVS Enterprise to integrate enterprise data (including store, SKU, and promotions) to satisfy CMX product requirements.
Lead the development of a promotion engine using promotional feeds and integrating with creative technology to automate and scale supplier advertising.
Own CMX ecosystem data architecture, including data ingress and egress.

7+ years of product management experience in data, adtech, martech, retail media, or analytics platforms.
Experience owning strategy and roadmaps for enterprise-scale products.
Deep understanding of audience targeting, identity solutions, programmatic advertising, and media measurement.
Experience with data architecture, data integration, and API-based interoperability, including patterns for data ingress and egress.
Strong analytical and communication skills.
Proven ability to collaborate, influence, and manage stakeholders across cross-functional teams.

Experience with identity resolution providers, CDPs, clean rooms, identity graphs, attribution, incrementality, and audience analytics.
Experience enabling and managing Model Context Protocol (MCP) servers and integrations to support AI and agentic use cases.

Chicago, IL (hybrid)
Remote or hybrid and commutable to one of the corporate hubs: New York, NY (Soho), Boston or Wellesley, MA, Woonsocket, RI, or Chicago, IL
Required in-office schedule: 2 days per week (Tuesday - Wednesday)

Pay range: USD 82,940 - 199,144 per year
Eligible for a CVS Health bonus, commission, or short-term incentive program in addition to base pay (per the pay range above)
Includes an equity award program target
Typical pay range noted as: $82,940.00 - $199,144.00

Medical, dental, and vision coverage
Paid time off
Retirement savings options
Wellness programs
Comprehensive benefits package designed to support physical, emotional, and financial well-being of colleagues and their families

Reports to the Lead Director, Platform; individual contributor role with no direct reports
Application window closes on 12/14/2026
Qualified applicants with arrest or conviction records will be considered in accordance with applicable federal, state, and local laws

Senior Platform and Data Product Manager

Job Description