Senior Product Manager, Growth

Bullish Global is seeking a Senior Product Manager, Growth to own the end-to-end growth funnel across web and the CoinDesk mobile app. This role focuses on audience and subscription expansion, a high-velocity experimentation program, and hands-on delivery using AI coding agents.

Growth funnel ownership

You will own the growth model and funnel metrics across both web and mobile, setting targets and taking accountability for movement across the full lifecycle. This includes acquisition, activation, engagement, retention, and subscription conversion.

Subscription product growth

The role includes leading the launch and growth of the subscription product, with ownership across paywall and metering strategy. You will drive pricing and packaging experiments, manage offer testing, and oversee checkout, onboarding, and the retention and win-back journeys that support a membership business.

CoinDesk mobile app growth channel

You will own the CoinDesk mobile app on both iOS and Android as a growth channel. Key areas include the product roadmap, release cadence, app presence and ratings on the App Store and Google Play, and the use of push notifications and app-native engagement.

You will also build the app into a first-class subscription channel, including in-app purchase capability and cross-platform entitlements.

High-tempo experimentation program

Run a rapid experimentation engine by forming hypotheses, sizing tests, and prioritizing the backlog based on expected impact. Decisions should leverage Amplitude funnels, cohorts, and retention curves to determine what ships next, using experimentation rigor throughout.

Growth loops and re-engagement

You will build growth loops that convert one-time readers into habitual users. This includes SEO, social distribution, newsletter and push re-engagement, and sharing and referral initiatives.

Hands-on product delivery with AI coding agents

This position is production-focused. You will write and release production code for experiments, UI changes, and internal tools using AI coding agents across web, mobile, and CMS (Sanity) codebases. You will work through pull-request review and CI, and apply AI to research synthesis and specifications, as well as analysis and automation of workflows to raise how the wider team uses it.

Cross-functional execution

You will partner closely with editorial, design, engineering, marketing, and commercial teams to deliver a cohesive, high-quality user experience. You will also collaborate with marketing on lifecycle journeys (HubSpot) that are triggered by product behavior.

Required experience

• 6+ years of product management experience on consumer, audience-facing digital products, including at least 3 years in a growth product manager role or on a growth team, with ownership of funnel metrics such as activation, conversion, or retention.
• Direct experience building and growing subscription or membership products, ideally including launching a subscription or paywall from the ground up, covering conversion, paywalls, retention, and lifetime value.
• Strong experimentation rigor, including sample sizing, statistical significance, guardrail metrics, and the ability to judge when results are misleading or traffic is insufficient for testing.
• Fluency in Amplitude or a comparable product analytics tool, including building funnels, cohorts, and retention analyses independently.
• Experience owning a consumer mobile app (iOS and/or Android), including app store releases, push notifications, and mobile monetization.
• Hands-on, demonstrated use of AI to build, with experience shipping working software or tools with AI coding agents and the ability to explain what you built.
• Comfort with a codebase including git, pull requests, running an app locally, and discussing APIs, data models, and platform trade-offs.
• Exceptional keenness and drive, with the ability to learn new tools quickly, ship without waiting, and own outcomes end to end.
• Strong cross-functional collaboration and high emotional intelligence, with clear communication to both technical and non-technical stakeholders.
• Comfort working in a dynamic, distributed organization where priorities can shift frequently.

Tools and technologies

• Amplitude, Claude, AI coding agents
• iOS, Android, App Store, Google Play
• HubSpot, Sanity
• SEO
• git, pull requests, CI

Location and salary

• Location: New York, NY (onsite)
• Compensation: USD 190,000 - 220,000 per year

Compensation and benefits

• Competitive compensation and benefits
• Anticipated base salary for this position is $190,000 - $220,000 + discretionary annual target bonus + equity
• Offered salary will reflect job-related knowledge, skills, and commensurate experience

Bonus points

• Mobile growth experience, including app store optimization and in-app paywalls
• Experience in media, journalism, or other engagement-driven businesses
• Familiarity with headless CMS (Sanity), SEO, and social distribution
• Experience with HubSpot or a comparable marketing automation platform for newsletters and lifecycle
• Experience with events/conference products, video, or podcasts
• Strong interest in the digital asset industry and the intersection of technology and finance