Principal Product Manager, AI Brand Visibility

As Principal Product Manager for Adobe Brand Visibility, you will help shape the strategy and roadmap for an AI driven brand visibility solution, aligning AI signal ingestion with CMS, analytics, and CDN ecosystems, and engaging directly with senior brand marketers.

Responsibilities

• Own the product strategy and roadmap for a segment of the Brand Visibility solution.
• Define how the product ingests AI answer engine signals and connects to CMS, analytics, and CDN platforms customers already use, including AEM Sites and Adobe Analytics.
• Engage daily with leading brand marketers, map the user flow, prototype with AI tools, and validate concepts before engineering begins implementation.
• Define and own the key metrics that demonstrate impact for your area.

Requirements

• 3–8 years of product management experience, Senior or Principal level depending on background.
• Deep SEO and GEO expertise, with familiarity across the AI-visibility tool landscape (Semrush AIO, BrightEdge, Conductor, Profound, or similar); hands-on Semrush experience is a strong plus.
• Active engagement with the SEO community, following research and benchmarks; bonus if you have shared findings or experiments.
• Proficient in UX prototyping and user interviews, comfortable sketching flows and delivering a first version.
• Technical credibility to partner effectively with engineering and data teams.
• Bonus: direct experience with AEM Sites, Adobe Analytics, or comparable enterprise CMS/analytics/CDN solutions, and familiarity with social media monitoring or affiliate marketing.

Technologies

• AEM Sites
• Adobe Analytics
• Semrush AIO
• BrightEdge
• Conductor
• Profound

Benefits

• comprehensive benefits programs

The Opportunity

AI driven responses and overviews synthesize information rather than merely linking to it, which reshapes how brands are found online. The Brand Visibility team at Adobe is expanding, combining its internal solutions with Semrush Enterprise after a recent acquisition. This is a small, builder oriented group that ships quickly, uses AI natively, and measures success by real customer outcomes. You will regularly engage with marketers at leading brands, directly shaping how they manage online visibility and performance.

AI Use Guidelines for Interviews

• Our interviews are designed to reflect your own skills and thinking.
• The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
• If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

Expected Pay Range

The U S pay range for this position is $148,100 to $282,100 annually, with variations by location. California residents see a range of $194,800 to $282,100. Specific salary details for the San Jose, CA location will be provided by the recruiter during the hiring process.

State Specific Notices

• California : Fair Chance Ordinances — Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.
• Colorado : Application Window Notice — If this role is open to hiring in Colorado, the application window remains open until at least the stated date and time in Pacific Time, in compliance with Colorado pay transparency regulations. If Colorado is not listed as a hiring location, the posting may close at any time based on hiring needs.
• Massachusetts : Massachusetts Legal Notice — It is unlawful to require or administer a lie detector test as a condition of employment. Violations may lead to penalties and civil liability.