Product Operation Manager, Local Service-GPS

Product Operations Manager for Local Service-GPS at TikTok in San Jose, onsite, focusing on location permission growth, Local Services campaign operations, and data-driven optimization.

Responsibilities

• Leverage user behavior insights, content signals, and analytics to craft engaging, user-facing mechanisms and growth initiatives that raise the location permission opt-in rate.
• Iterate in-app narratives, incentives, and contextual prompts to secure user consent and broaden Local Services signal coverage.
• Manage end-to-end Local Services campaigns, including planning, execution, iteration, and performance reviews.
• Elevate core metrics such as location permission opt-in rate, user location accuracy, and related funnel indicators through structured campaign operations.
• Develop and maintain campaign monitoring frameworks and KPI dashboards.
• Perform data analysis, run A/B tests, and conduct post-campaign reviews to identify growth opportunities and continuously optimize strategy, mechanics, and user experience.
• Translate complex business goals and privacy constraints into scalable, compliant, and user-friendly campaign solutions.

Requirements

• Bachelor’s degree or higher; 3+ years of experience in operations, growth, strategy, or campaign management at internet platforms.
• Proven track record of driving business metrics through campaigns or growth initiatives, especially in user permissions, product adoption, or funnel optimization.
• High learning agility and ownership mindset; able to quickly understand new products, policies and systems, and independently advance projects in a fast-paced environment.
• Excellent cross-functional communication and stakeholder management; capable of coordinating multiple teams and pushing complex initiatives end-to-end under ambiguity and pressure.
• Strong data literacy and structured thinking; comfortable using data to define problems, evaluate performance, and make decisions.
• Goal-driven, resilient and detail-oriented; able to balance long-term strategy with hands-on execution and rapid iteration.
• Experience in local services, maps / location-based services or O2O industries is preferred.
• Strong product sense, data analytics and problem solving skills.
• Deep understanding of user behavior and in-app experience is a plus.
• Experience with dashboards, experiments or SQL is a plus.

Technologies

• SQL

Benefits

• Medical, dental, and vision coverage
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability insurance
• Life insurance
• Wellbeing programs
• Ten paid holidays per year
• Ten paid sick days per year
• Seventeen days of paid personal time, prorated at hire with accruals increasing with tenure
• Discretionary bonuses or incentives
• Restricted stock units

Compensation

Salary: USD 93,600 - 220,400 per year