Product Owner

Aquent Talent is seeking a Product Owner to help shape real-time customer experiences through improved customer journey orchestration and personalized journeys and campaigns. In this role, you will configure, test, deploy, and iterate Next Best Action-driven experiences, partnering closely with analytics and marketing teams to ensure both quality and continuous improvement.

What you’ll do

• Configure, test, deploy, and iterate personalized journeys and campaigns using Next Best Action strategy and business requirements.
• Work with data analytics teams to build, refine, and validate audience segments using real-time behavioral signals and profile attributes within customer experience platforms.
• Partner with lifecycle marketers, data scientists, and channel leads to activate journey logic and improve targeting effectiveness.
• Perform quality assurance across journey and campaign components, including events, wait steps, personalization rules, and cross-channel triggers.
• Monitor journey performance, resolve execution issues, and collaborate with analytics to refine logic and improve outcomes.
• Act as a subject matter expert for customer journey optimization and experience platform capabilities, supporting upskilling across the team.
• Contribute to platform governance, best practices, and continuous improvement in journey orchestration.

What you bring

• Bachelor’s degree in marketing, business, or a related field, or 3-5 years working within a marketing campaign delivery team.
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution.
• 2+ years hands-on experience configuring journeys and campaigns in marketing automation, customer experience, or similar platforms.
• Strong understanding of customer journey logic, event triggers, decision orchestration, and personalization.
• Effective communication skills with the ability to collaborate across technical and business teams.
• Comfort working in agile pod-based or cross-functional environments.

Tools and technologies

• Next Best Action
• Customer experience platforms
• Marketing automation
• JSON
• API-driven personalization
• Responsive email design

Compensation and location

• Location: Remote (remote)
• Pay: USD 48 - 53 per hourly

Benefits

• Subsidized health, vision, and dental plans
• Paid sick leave
• Retirement plans with a match
• Free online training through Aquent Gymnasium

Preferred qualifications

• Certifications in customer experience or journey optimization platforms
• Familiarity with real-time customer data platforms, data schemas, or event tagging
• Experience in highly regulated industries such as healthcare or financial services
• Exposure to JSON, event payloads, or API-driven personalization
• Experience with responsive email design and accessibility standards
• Understanding of Next Best Action personalization logic frameworks