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Pura

Senior Product Manager, Marketing Technology

Pura
Pleasant Grove, UT Full time Posted 3h ago
Marketing Customer Data Platform Marketing Attribution Marketing Crm Marketing Measurement Marketing Technology Product Management Product Owner
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Job Description

Senior Product Manager, Marketing Technology at Pura will serve as the single product owner for the marketing stack to make acquisition measurable, targetable, and faster to act on.

Responsibilities

  • Drive growth in new customer acquisition by ensuring it is measurable, targetable, and fast to act on.
  • Own the marketing stack end-to-end as the single product owner, covering:
    • Customer data layer
    • Lifecycle messaging
    • Paid media data
    • Measurement infrastructure
  • Act as the technical counterpart to advertising agency partners.
  • Share the new customer volume target with Media.
  • Own measurement integrity and the data and audience levers; Media owns spend, channels, and creative.
  • In the first year:
    • Establish an agreed definition and trusted baseline for a new customer
    • Set a volume target against the baseline
  • Define and maintain what counts as a new customer, keep baseline tracking accurate, and align tracking with Media’s spend and creative.
  • Lead server-side (cloud-mode) tagging and pixels, including:
    • Click-ID capture and Enhanced Conversions
    • Tag governance
    • Event and data tracking specs implemented with Web, App, and Engineering
    • Paid audience syncs and suppression logic
    • Ad attribution layer and its destinations (TTD, GA4, TikTok, Meta, Northbeam, and others)
  • Own attribution and measurement approaches, including:
    • Incrementality testing
    • MTA/MMM data pipelines
    • One-view reporting across channels, including how paid and organic roll into Lifecycle
    • Work toward margin-based incrementality measurement so the business can trust the numbers
  • Establish standards for how attribution is defined, validated, and reported.
  • Own clean-room workflows (such as Amazon Marketing Cloud and retailer clean rooms) with Media and identity resolution to increase revenue tied to a known buyer.
  • Provide agency enablement:
    • Onboarding
    • Scoped data access
    • Data specs
    • Ongoing technical support for advertising agency partners
  • Produce clear documentation of ownership, processes, and data flows so marketing teams can self-serve.
  • Own consent management and data-handling practices in partnership with Legal to ensure compliance with GDPR, CCPA, and evolving platform privacy changes.
  • Own stack strategy, including:
    • Roadmap
    • Vendor selection and contract renegotiation
    • Critical evaluation of vendor roadmap claims
    • Build-vs-buy decisions
    • Integration architecture

Requirements

  • 5+ years in product management, marketing technology, or marketing operations, with strong technical depth.
  • Hands-on experience running a CDP and a CRM/lifecycle messaging platform together, including:
    • Event tracking
    • Audience syncs to downstream tools
    • Streaming messaging data back into the CDP
  • Working knowledge of paid media data infrastructure, including:
    • Conversion APIs
    • Server-side tagging (such as GTM server-side)
    • Pixels
    • Click-ID capture
    • Audience syncs (Meta, Google, TikTok, etc.)
  • Strong understanding of attribution and incrementality, including limitations.
  • Experience with consent management and privacy regulation (GDPR, CCPA).
  • Comfort with APIs, data models, and SQL; able to work directly with engineers and analysts.
  • Proven ability to run vendor evaluations, manage integrations, and work with agency partners by translating technical constraints for non-technical stakeholders.

Technologies

  • Amazon Marketing Cloud
  • GDPR
  • CCPA
  • TTD
  • GA4
  • Meta
  • TikTok
  • Northbeam
  • GTM server-side
  • CDP
  • CRM
  • MTA
  • MMB
  • SQL
  • APIs

Nice to Have

  • DTC or e-commerce experience, ideally with a subscription or connected-product component.
  • Experience with Shopify or similar commerce platforms.
  • Hands-on experience with Segment and Braze.
  • Familiarity with clean rooms (such as Amazon Marketing Cloud) and identity resolution.

What Success Looks Like

  • Marketing data is accurate and trustworthy: match rates, audience syncs, and attribution hold up to scrutiny, and the business trusts performance numbers.
  • Marketer speed improves: time-to-launch drops, and teams self-serve using well-documented systems, ownership, and data flows.
  • Unified paid measurement: paid and organic report into one view, and a growing share of revenue ties to a known, identity-resolved buyer.
  • Lean, deliberate stack: tools are rationalized, vendors are held to their claims, and build-vs-buy decisions follow business need.
  • Agency enablement: partners are onboarded with scoped access and unblocked by resolving technical issues before they affect spend decisions.
  • Ongoing compliance: systems remain compliant as privacy regulations and platform rules evolve.

Location: Pleasant Grove, UT (hybrid)

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