Senior Product Manager

Integrity Marketing Group is building an AI-powered technology suite, and they are seeking a Senior Product Manager to lead a flagship product within that platform. This role connects product strategy to measurable business outcomes, drives discovery and rapid prototyping, and presents results and roadmap recommendations across executive forums.

What you’ll own

• Own the product strategy, vision, and roadmap for your assigned product, aligned to Integrity’s technology vision and company OKRs.
• Drive accountability for business outcomes, adoption, and advocacy, tying initiatives to measurable business levers such as writing agents, apps per agent, retention, or cost efficiency.
• Partner with Product Analytics to define and track a product scorecard, connecting T1 outcomes to T2 and T3 leading indicators.
• Maintain the Product Requirements List, prioritize features using Integrity’s prioritization scoring, and balance user demand, business impact, and effort.
• Make tradeoff decisions clearly and decline requests that do not support users or outcomes.
• Turn sales signals and problem statements from Product Strategy into testable product opportunities.

How work gets done

• Lead user research through Integrity’s Three-Pillar Research model, including interviews, panels, and councils with agents, agencies, subject matter experts, and executives.
• Run competitive analysis, product analytics reviews, and hypothesis validation to size demand and potential impact.
• Contribute to and maintain shared Research and Prompt Libraries, so teams build on what Integrity already knows.
• Lead the team’s weekly AI Prototype War Room, taking one feature from signal to a dev-ready prototype each week, with competitive research, agent signals, and library prep completed before the session opens.
• Own the Product Brief and Experience Brief created alongside the prototype.
• Record demos and deliver the full handoff kit to Engineering, partnering with the Product Owner to translate requirements into user stories and backlog priorities.
• Participate in Feature Review and refinement sessions to keep delivery on track and manage technical debt with your Tech Lead.

Cross-functional leadership

• Lead a cross-functional product team toward shared outcomes through collaboration, trust, and shared investment in the vision.
• Partner daily with Product Design Lead, Product Tech Lead, and Product Data Lead on experience, architecture, and data quality.
• Work with the Director of Product Strategy to ensure line-of-business needs, regulatory requirements, and carrier considerations are reflected in priorities.
• Serve as the primary product interface for executives and teams across design, marketing, sales, operations, and data.

Launch and ongoing improvement

• Create and manage feature release plans with Sales, Marketing, and your Group Product Manager, including timely approval of marketing strategy and ads.
• Partner with Product Marketing and Design to build merged CX Journey Maps and CX Personas for both customers and users.
• Monitor post-launch adoption and performance, then iterate based on results.
• Share updates and demos in forums including Weekly Status Meetings, Product Pulse, and monthly Tech Corners with the field.
• Present roadmap, status, scorecard results, and recommendations in executive forums such as CPTO Leadership Status, MBR Priorities Review, and annual Big 5 Goals & Initiatives planning.

Mentoring and product process

• Own complex products with multiple user groups, integrations, and dependencies across other Integrity product teams.
• Mentor Product Managers and other team members on discovery, prioritization, and the Integrity Product Process.
• Model Integrity’s Product Principles and help evolve the product playbook, standards, and libraries.

Location and experience

• Location: Dallas, TX (onsite)
• Minimum experience: 6+ years
• Education: Bachelor’s degree in business, computer science, or a related field, or equivalent experience

Requirements

• 6+ years of product management experience, ideally in B2B, B2B2C, or SaaS software.
• End-to-end ownership track record across strategy, discovery, launch, and adoption, with measurable business outcomes.
• Experience leading cross-functional teams of design, engineering, data, and QA without direct authority.
• Strong discovery and research skills including user interviews, competitive analysis, and hypothesis-driven experimentation.
• Comfort working with data, including defining KPIs, reading product analytics, and using results for prioritization decisions.
• Hands-on experience using AI tools to accelerate product work such as research synthesis, prototyping, or requirements drafting.
• Excellent written and verbal communication skills, including confidence presenting to executives and senior stakeholders.
• Ability to manage competing priorities in a fast-paced, matrixed environment.

Technology: Amplitude

Preferred

• Experience in insurance, insurtech, financial services, or another regulated industry.
• Familiarity with independent agent and agency distribution, Medicare, life, or annuity products, or carrier integrations.
• Experience with CRM, quoting and enrollment, lead generation, or agency management platforms.
• Experience with rapid prototyping workflows and design systems, including prototype-first delivery.
• Experience with product analytics platforms such as Amplitude.
• Experience mentoring or coaching other Product Managers.
• Experience owning products with multiple user groups such as consumers, agents, and agency staff.