Sr Principal Product Manager - Sports Commerce

Senior Principal Product Manager, Sports Commerce at Disney Entertainment and ESPN Product & Technology leads cross-functional commerce initiatives to grow acquisition, monetization, and retention across sports commerce, balancing scalable platform work with sports-specific needs. This onsite role is based in San Francisco, CA, with an annual salary range of USD 227,200 to 304,700. A Bachelor's degree and a minimum of 12 years of product management or leadership experience are required.

Responsibilities

• Lead end-to-end product strategy for sports commerce, identifying the highest-impact opportunities to drive growth across acquisition, monetization, and retention.
• Serve as the product point of view for the broader sports commerce roadmap.
• Balance platform-scale thinking with vertical-specific needs, ensuring sports use cases are well-served without fragmenting the core commerce stack.
• Drive cross-functional execution with Engineering, Design, Marketing, Analytics, and partner product teams, often without direct authority.
• Define clear product vision, problem statements, and roadmaps for initiatives such as:
  • Sports-related subscription flows and upgrades
  • Bundles, add-ons, and premium access
  • Retention and re-engagement mechanics for sports fans
• Establish success metrics and measurement frameworks, and own outcomes, not just outputs.
• Make principled tradeoffs between speed, impact, complexity, and long-term strategy.
• Communicate clearly and concisely with senior leaders, synthesizing complex information into actionable decisions.

Requirements

• 12+ years of product management or product leadership experience, ideally in consumer media, sports, commerce, or subscription businesses.
• Proven ability to lead highly cross-functional initiatives across multiple teams and organizations.
• Strong strategic thinking paired with hands-on execution; you can zoom out to define vision and zoom in to ship.
• Experience building or scaling commerce, payments, subscription, or monetization platforms.
• Deep understanding of consumer acquisition, pricing, and retention dynamics.
• Exceptional communication and influence skills; comfortable operating with ambiguity and navigating complex org structures.
• Data-driven mindset with experience defining metrics, running experiments, and using insights to drive decisions.
• Bachelor's degree required.

Benefits

• Bonus and/or long-term incentive units
• Medical benefits
• Financial benefits
• Other benefits

Nice to Have

• Experience working with sports content or fandom-driven products.
• Background in platform product management and consumer experiences supporting multiple verticals.
• Familiarity with bundling strategies, promotions, or partner integrations.
• Experience operating in large, matrixed organizations.