Principal Product Manager, Technical, Amazon Retail Ad Service

Amazon Advertising LLC is building and operating Amazon Retail Ad Service, helping retailers create and scale their own advertising businesses while connecting advertisers with shoppers across retail partners. On this team, you will work with a collaborative group of product managers, engineers, designers, and scientists focused on making advertising technology accessible and effective. You will also help shape the roadmap as the organization invests in GenAI-powered tools and expanded retailer integrations.

This Principal Product Manager (Technical) role is based in New York, NY (onsite) and owns the end-to-end retailer experience, from adoption and onboarding to performance optimization and insights. You will define multi-year direction, lead complex cross-functional initiatives, and use experimentation and metrics to connect delivery with measurable retailer outcomes.

What you’ll do

• Own the multi-year product vision and strategic roadmap for the retailer experience, defining clear product tenets and making trade-off decisions that balance retailer value with business outcomes.
• Lead complex, cross-functional product initiatives from opportunity identification and requirements definition through launch and iteration, partnering with engineering, design, science, and go-to-market teams.
• Design experimentation frameworks and set success metrics that separate output metrics (for example, adoption and onboarding velocity) from outcome metrics (for example, retailer revenue growth).
• Identify and evaluate GenAI-powered capabilities that accelerate retailer onboarding and optimization, translating emerging technology into practical product experiences.
• Drive strategic alignment using written narratives and executive-level communications to influence priorities across multiple organizations and resolve competing roadmap demands.

Basic qualifications

• Bachelor’s degree
• 7+ years of end to end product delivery experience
• 7+ years of technical product or program management experience
• Experience owning and driving roadmap strategy and definition
• Experience with feature delivery and trade-offs across a product
• Experience in technical product management
• Experience leading engineering discussions around technology decisions and product strategy
• Experience working with and influencing senior-level stakeholders
• Experience contributing to engineering discussions around technology decisions and product strategy
• Experience with and deep understanding of advertising technologies, including ad server and DSP

Compensation and benefits

Salary: USD 197,900 - 267,800 per year.

• Sign-on payments
• Restricted stock units (RSUs)
• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• Paid time off
• Parental leave

About the team

Within Amazon Ads, the team builds and operates Amazon Retail Ad Service, supporting retailers as they create and scale their own advertising businesses, and helping connect advertisers with shoppers across retail partners. The team is collaborative across product, engineering, design, and science, and this role will be central to shaping the roadmap for GenAI-powered tools and expanded retailer integrations.