Product Manager, Marketing Technology

Global Partners is hiring a Product Manager to lead marketing technology product development and optimization for an omnichannel customer experience.

Responsibilities

• Lead the strategy, development, and execution of marketing technology initiatives across CDP, CRM, and mobile application integrations.
• Drive the product roadmap by prioritizing features and improvements using business value, user needs, and technical feasibility.
• Define and prioritize the product roadmap for customer data, event collection, and attribution systems, aligned to acquisition, conversion, and retention goals.
• Partner with retail operations and marketing teams to improve in-store experiences and increase customer engagement and foot traffic.
• Manage vendor relationships and evaluate emerging marketing technologies to maintain a competitive edge in retail.
• Oversee MarTech system integrations to build a unified customer profile and support personalized content and offers.
• Lead cross-functional teams through implementation and iteration of marketing technology tools and enhancements.
• Develop and maintain documentation for system architecture, integrations, and technology workflows.
• Establish success metrics for marketing technology initiatives and report regularly on KPIs and performance outcomes.
• Champion data-driven decision making using data, experimentation, and customer insights to guide product strategy and measure progress.
• Improve data quality and trust by building and scaling mechanisms for reliable event collection and accurate attribution.
• Strengthen the product management function by sharing best practices with other PMs and squads.

Requirements

• Bachelor’s degree in a relevant field such as Marketing, Business, Computer Science, Information Systems, or a related discipline.
• 5–7 years of product management experience, preferably focused on marketing technology (MarTech), digital platforms, or CRM/CDP systems.
• Proven experience working cross-functionally with marketing, operations, technology, and data teams.
• Demonstrated success leading MarTech initiatives in an omnichannel retail or consumer-focused environment.
• Strong understanding of marketing technology platforms including CDP, CRM, and marketing automation.
• Product management experience using agile methodologies.
• Excellent stakeholder management and communication skills.
• Technical proficiency with system integration.
• Experience in omnichannel retail environments.
• Highly desirable: background in consumer-focused retail, digital marketing, or omnichannel strategy.
• Work environment: primarily office-based with a hybrid or flexible schedule as applicable.
• Travel requirements: occasional travel (~10%) to retail sites or vendor locations may be required.
• 8+ years of product management experience with a track record delivering high-impact marketing technology products.
• 2+ years of product management experience in large enterprise organizations.
• Direct experience with customer data platforms, event collection, attribution, or related MarTech systems.
• Demonstrated success delivering measurable business outcomes through cross-functional initiatives.
• Strong business acumen connecting platform work to growth, efficiency, and customer experience improvements.

Technologies

• Customer Data Platforms (CDPs)
• CRM systems
• Mobile applications
• Marketing automation

Benefits

• Competitive Pay
• Health & Wellness (Medical, Dental, Visions and Life Insurance)
• 401k with a match component
• Tuition reimbursement (after 6 months of service)
• Professional Development (internal development programs and access to on-demand learning)

Pay range

• $118,300.00 - $177,400.00 per year
• Final offer amount is determined at the start of employment based on experience level, knowledge, skills, abilities, and geographic location; the company reserves the right to modify base salary at any time.

Hiring process

• A member of the Talent Acquisition team reviews applications and may connect you with the hiring manager if your experience is a strong match.
• Interviews may be conducted virtually and in person, depending on the role.