Senior Product Manager, Market Strategy

The role focuses on growing Wolters Kluwer Lien Solutions' commercial lending offerings by optimizing existing products, exploring new market segments, and coordinating go-to-market and marketing activities to articulate value and support the sales organization.

Responsibilities

• Support optimization of existing product offerings to improve performance and market alignment
• Leverage new product opportunities to broaden and strengthen current service offerings
• Evaluate potential new solution sets for customers and operationalize them strategically
• Strengthen underperforming customer segments through targeted initiatives
• Identify and pursue new customer segments
• Collaborate with marketing to develop messaging and communications that clearly articulate the value proposition
• Ensure sales and service teams are prepared to represent the brand and strengthen customer relationships, positioning Wolters Kluwer as the provider of choice
• Own the product lifecycle from launch through growth, maturity, saturation, and decline
• Monitor and analyze product performance against objectives; recommend improvements to drive results
• Support sales with product highlights and strategic guidance
• Own the overall customer experience by partnering with sales and IT leads to deliver innovative solutions
• Develop deep expertise in financial services customer needs and problems to solve
• Conduct thorough customer and market research to understand needs and workflows
• Engage target markets through visits, sales opportunities, stakeholder meetings, and industry events
• Continuously study market dynamics, map products to needs, monitor data and competition, and identify gaps
• Manage discovery and validation of market opportunities and needs
• Generate viable new product and service concepts aligned with strategy and position goals
• Develop business cases and presentations for new concepts, detailing usage, customer value, and differentiation
• Support business cases with market research, customer data, internal insights, and competitive analysis
• Establish marketing programs for new products and enhancements
• Identify market segments, positioning, pricing strategy, and profitability
• Identify distribution channels and coordinate product introductions for maximum penetration
• Serve as subject matter expert on the new product value proposition and competitive position
• Assist in training sales teams to prospect, qualify targets, demonstrate value, and close
• Support sales leadership with plans to drive results aligned with the business plan
• Develop and maintain deep knowledge of core business, market size, customer profiles, competition, and trends to evaluate growth opportunities
• Utilize customer insights to optimize market positions
• Develop go-to-market strategies based on in-depth market research
• Collaborate with internal stakeholders to understand market perception and recommend enhancements
• Work with sales and support to create or update tools and training to maximize sales
• Maximize product performance by aligning sales and marketing with profitability and market share goals

Requirements

• Minimum of five years in software product management
• Strong analytical skills and ability to develop business cases
• Experience creating presentations for senior management
• Go-to-market experience
• Experience in banking or commercial lending solutions with related workflows
• Background in B2B software product management or marketing
• Experience with web-based search products, data and content monetization

Benefits

• Medical Plans
• Dental Plans
• Vision Plans
• 401(k)
• FSA/HSA
• Commuter Benefits
• Tuition Assistance Plan
• Vacation and Sick Time
• Paid Parental Leave

Diversity Matters

Wolters Kluwer strives for an inclusive company culture that attracts, develops, and retains diverse talent to achieve its strategy. The company has been recognized as a European Diversity Leader by the Financial Times, and as Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020, as well as Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018.

Our Interview Practices

Our interview process emphasizes fairness and authenticity. Candidates are asked to participate without the assistance of AI tools or external prompts, and in-person interviews are preferred. We value personal insight and clear demonstration of skills and experience.

Compensation

Salary range: $85,600.00 to $149,400.00 USD per year. The role is eligible for a bonus. The listed base range reflects the primary job location; actual offers are influenced by skills, experience, and location. More information is provided by the recruiter during the hiring process.

Additional Information

Wolters Kluwer provides a comprehensive benefits package and programs to support work-life balance, including Medical, Dental, and Vision plans, 401(k), FSA/HSA, commuter benefits, Tuition Assistance, paid time off, and Paid Parental Leave. Full details are available upon request.