Sr. Director, Product Design

HighLevel offers a remote-first, globally distributed culture that values speed, ownership and clear collaboration. As an AI powered business operating system, we equip agencies, entrepreneurs and SMBs with the infrastructure to build, automate and scale. Serving customers in 150+ countries, HighLevel has generated more than $7 billion in ecosystem value through centralized conversations, automation and intelligence. A global team of 2,000+ professionals across 10+ countries drives rapid impact and accountable execution.

Responsibilities

• Articulate a cohesive design vision for a large, integrated product portfolio
• Translate strategy into experience principles, customer journeys, design priorities and measurable outcomes
• Identify opportunities to unify fragmented workflows into seamless, AI powered experiences that help customers move faster and achieve better results
• Represent the customer experience and quality standards in executive level product and business discussions
• Own the evolution of HighLevel's bespoke design system as a practical product accelerator, not merely a library of components
• Collaborate with design system, product design and engineering leaders to mature shared patterns, component quality, interaction standards and contribution models
• Work horizontally across many product teams to turn the design system into a shared way of building, aligning designers, PMs, engineers and go-to-market partners around consistent experience standards
• Drive adoption by making the system easier to use, easier to contribute to, and clearly tied to product quality and execution speed
• Reduce pattern drift while allowing teams to address domain-specific product problems
• Establish measures for design system adoption, contribution quality, component reliability and customer-facing consistency
• Define, model and scale a high bar for visual craft, interaction quality, systems thinking and end-to-end usability
• Coach design managers and senior ICs to recognize, critique and improve design work before it reaches customers
• Institute critique rituals, quality reviews and launch readiness practices that improve outputs without slowing teams down
• Ensure major launches are grounded in clear user needs, durable interaction patterns, thoughtful visual execution and measurable success criteria
• Build a culture where speed and quality reinforce each other
• Lead design across multiple product lines, ensuring work connects into a coherent platform experience
• Partner with Product and Engineering to shape roadmaps, clarify tradeoffs and sequence work based on customer value and business impact
• Guide teams through ambiguous, high-stakes product problems that require systems thinking and strong execution
• Connect growth, commerce, marketplace, community, admin, integration and platform experiences into cohesive customer journeys
• Build, coach and retain a high-performing design team capable of operating at HighLevel's speed and scale
• Hire exceptional talent, elevate existing designers and create clear growth paths for managers and individual contributors
• Provide thoughtful performance management when designers need additional support or role calibration
• Lead senior designers and design managers through feedback, development, calibration and succession planning
• Establish team rituals, staffing models and operating rhythms for a remote-first global team
• Apply research, analytics, experimentation and customer feedback to identify opportunities and evaluate design impact
• Drive improvements in activation, adoption, conversion, retention, expansion and overall product usability
• Partner with Growth, Marketing, Sales and Customer Success to understand customer segments and value realization moments
• Balance customer value with measurable business outcomes in design decisions
• Shape how AI and automation appear across HighLevel's product experience in useful, trustworthy ways
• Help move product experiences from standalone tools toward intelligent workflows that guide, recommend and execute for customers
• Collaborate with product and technical leaders to define interaction patterns for AI powered workflows, assistants and generated content
• Ensure AI experiences remain understandable, controllable and aligned with customer goals
• Build trusted relationships with leaders across Product, Engineering, Data, Marketing, Sales, Support and Customer Success
• Bring clarity to complex initiatives with crisp narratives, decision frameworks and customer-centered recommendations
• Align stakeholders around customer problems, business goals, quality standards, tradeoffs and sequencing
• Act as a key executive voice for design internally and, when appropriate, externally with customers and partners

Requirements

• 10+ years in product design, UX or related disciplines, including 5+ years leading design teams
• Proven experience steering design across large, complex B2B SaaS, platform or multi-product ecosystems
• Exceptional visual craft and strong interaction design instincts with the ability to raise team quality
• Track record of building, evolving or accelerating design system adoption across multiple product teams
• Experience leading senior designers and design managers across several teams or product areas
• A strong portfolio showing product strategy, systems thinking, craft and measurable impact
• Deep expertise in complex workflows, information architecture, interaction design, design systems, research and experimentation
• Ability to hire top designers, elevate talent and performance manage where needed
• Strong product and business sense, with fluency in metrics like activation, adoption, conversion, retention, expansion and ROI
• Experience partnering with Product, Engineering and Data leadership to define strategy and success metrics
• Excellent executive communication, storytelling and stakeholder management
• Comfort working in fast-paced, ambiguous environments with distributed teams and high ownership expectations

Benefits

• Competitive compensation, benefits and flexibility

Why this role matters

This senior leadership role shapes design strategy and execution for one of HighLevel's most strategic product portfolios. The candidate will raise the bar on design craft, system maturity and end-to-end user experiences across a broad, integrated platform while influencing product direction, quality and business outcomes at scale.

Why HighLevel

• Own design strategy for impactful product experiences
• Lead and scale a growing product design organization
• Evolve and drive adoption of a bespoke design system across a broad platform
• Raise the bar for craft, interaction quality and product design excellence at scale
• Shape AI powered workflows and platform experiences used by millions of businesses
• Collaborate with a passionate, product driven team solving meaningful customer problems
• Work in a global, remote-first organization built for speed, ownership and impact
• Benefit from competitive compensation, benefits and flexible work arrangements

EEO STATEMENT

HighLevel is an Equal Opportunity Employer. We invite applicants to provide voluntary demographic information for compliance with government recordkeeping and reporting requirements. Providing this information is optional and will not affect your application. Review our Privacy Policy before submitting your application. The salary range for this position is 246000 - 312000 annually, with bonus pay included.