Lead Product Manager, Omnichannel Personalization

Lowe’s Tech Hub in Charlotte, North Carolina pairs an ultramodern work environment with the tools and spaces you need to deliver impactful personalization. You’ll work onsite at the Charlotte Tech Hub, with cutting-edge technology, collaborative workspaces, an on-site barista, a Zen Garden, and additional perks designed to support focus and teamwork. The role is supported by a Flex Office concept with in-person collaboration two days per week, and most business meetings planned around the Eastern time zone.

What you’ll do

Own the vision, strategy, roadmap, and feature definition for large, cross-functional personalization products across the product lifecycle. This position drives outcomes through prioritization, backlog management, and continuous improvement, setting standards for building products that are usable, viable, and feasible.

• Lead a product or suite of products through planning, execution, and delivery, including setting qualitative direction and developing long-term plans with OKRs.
• Define target-state personalization capabilities and align priorities across customer data, decisioning, journey orchestration, and channel activation.
• Create and deliver a quarterly product roadmap with high-level milestones in partnership with the product team.
• Own and sequence shared personalization capabilities and cross-channel use cases based on customer impact, business value, and platform dependencies.
• Lead journey-mapping conversations across domains to clarify product separation while maintaining holistic end-user workflows.
• Ensure journeys are coordinated across email, SMS, push, mobile app, Lowes.com, paid media, and other relevant touchpoints, avoiding channel silos.
• Manage cross-domain dependencies by leveraging data from multiple sources to align timing and negotiation.
• Drive experimentation to validate user adoption before major investment and use holdouts where appropriate to isolate incremental personalization lift from baseline performance.
• Define product measurement, incremental lift, and customer outcomes across channels including conversion, engagement, retention, offer effectiveness, and customer lifetime value.
• Build functional and technical OKRs/metrics, establish routines to monitor product health, and partner with engineering on required tracking and monitoring.
• Influence strategic direction and engineering priorities within the product space as a key portfolio influencer.
• Develop product market fit strategies with stakeholders and use product marketing to deepen understanding alongside peers and leaders.
• Collaborate with business partners to obtain buy-in and align stakeholders on shared personalization priorities, contact policies, journey sequencing, and cross-channel dependencies.
• Stay current on macro and micro technology trends and drive innovation that accelerates roadmaps and improves reusability across products in the domain.

What you bring

• Customer data platforms, marketing automation, decisioning, journey orchestration, or personalization technologies (preferred).
• Bachelor’s degree in business, marketing, engineering, communications, or related field, or equivalent years of experience in lieu of education requirement.
• 7 years of experience in two or more of: project management, product management, business analysis, program management, experimentation, or product marketing.
• 5 years of experience in product and/or experience management.
• Experience in an agile software environment with proficiency in product marketing and strong writing ability.
• Cross-functional experience in a large organization with senior leadership.
• Ability to translate data into quantifiable actions or deliverables.
• Master’s degree in business administration or similar advanced degree.
• Experience providing guidance and direction to cross-functional resources.
• CSPO Certification.

Relocation and location

• Associates are required to relocate to the Charlotte region to foster collaboration and facilitate improved testing and support.
• Flex Office concept: in-person work is required two days per week at the Charlotte Tech Hub.
• Most business meetings are planned around the Eastern time zone.

Compensation

$111,600.00 - $212,000.00 annually