Principal Product Manager

Adobe is hiring a Principal Product Manager to help define what an AI-native marketing partner becomes for small businesses and solopreneurs. This role centers on delivering customer-facing software and shaping agent-based marketing experiences that customers can understand and trust, with a focus on outcomes from early discovery through launch and iteration.

What you’ll work on

• Define what an AI-native marketing partner should become.
• Shape how Bridgeway understands a business, develops strategies, proposes campaigns, coordinates specialized agents, completes work, and earns permission to act more autonomously.
• Design experiences that reduce complex systems and emerging AI capabilities into something customers can understand immediately.
• Move beyond simply adding AI to traditional software, building products designed around agents that can reason, take initiative, coordinate work, learn from feedback, and earn trust to act on a customer’s behalf.
• Use AI tools to compress the distance between an idea and something customers can experience.
• Treat the product like it is your business by prioritizing customer struggles that are difficult to articulate, then turning those insights into products that feel simple.
• Own decisions about what should be built, what should not be built, and what needs to be learned first.
• Bring clarity to product reviews, improve how the team makes decisions, and create lightweight systems that increase velocity without introducing unnecessary process.

How you’ll execute

• Move fluidly between strategy, prototyping, customer conversations, data analysis, writing, and delivery.
• Build strong relationships across product, design, engineering, legal, marketing, and executive teams while protecting the autonomy and speed required for an incubation-stage product.

Qualifications

• Significant experience building and scaling customer-facing software, with a track record of taking products from early discovery through launch, adoption, and iteration.
• Hands-on experience building AI products, or the ability to quickly understand LLMs, agents, memory systems, evaluations, orchestration, and the trade-offs involved in deploying them responsibly.
• Ability to define meaningful success metrics, interpret incomplete data, design experiments, and distinguish real customer value from superficial engagement.
• Willingness to interview customers, write product copy, build prototypes, inspect product behavior, analyze usage, and work directly with designers and engineers throughout execution.
• A product builder who thrives in ambiguity, moves quickly, and takes responsibility for outcomes rather than only requirements, roadmaps, or launches.
• Ability to develop a strong point of view without becoming attached to a first answer.

Team and product context

Bridgeway is Adobe’s agentic marketing partner for small businesses and solopreneurs, including photographers, estheticians, and fitness coaches. The team is building software that acts like a great marketing hire, not another tool to learn.

Working with Adobe’s AI in interviews

• Interviews are designed to reflect your own skills and thinking.
• Use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
• If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward.
• Adobe empowers employees to innovate with AI and seeks candidates eager to do the same.

Tools and technologies

• AI, LLMs, agents, memory systems, evaluations, orchestration
• Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud
• Adobe Experience Platform, Adobe Experience Manager, GenStudio

Location and pay

Location: New York, NY (onsite)

Salary: USD 148,100 - 282,100 per year

• Expected pay range (U.S.): $148,100 -- $282,100 annually
• Expected pay range (California): $194,800 - $282,100
• Expected pay range (New York): $194,800 - $282,100

Additional legal notices

• California: Fair Chance Ordinances. Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
• Colorado: Application Window Notice.
• Massachusetts: Massachusetts Legal Notice. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment, and violations may result in criminal penalties and civil liability.