Senior Product Manager (Auto Lending)

What Wolters Kluwer offers includes Medical, Dental, and Vision plans; a 401(k) with matching options; FSA/HSA eligibility; commuter benefits; a Tuition Assistance Plan; Vacation and Sick Time; and Paid Parental Leave. This hybrid role in Saint Cloud, MN provides a compelling opportunity to advance in a collaborative, product-driven environment with a clear impact on lender workflows and regulatory alignment. The position carries a salary range of $85,600 to $149,400 per year and is eligible for a bonus.

As a Senior Product Manager focused on the Auto Lending ecosystem, you will shape product strategy, drive go-to-market execution, and cultivate lender partnerships to embed WK compliant content into lender workflows, delivering strong adoption and measurable business outcomes.

Responsibilities

• Develop and maintain strategic relationships with auto lenders, DMS networks, and industry partners to accelerate adoption of WK compliant content.
• Serve as a trusted advisor to lenders, understanding their operational, compliance, and digital transformation needs.
• Gather and synthesize lender feedback to inform product enhancements and roadmap priorities.
• Represent WK in industry forums, client engagements, and working sessions to build credibility and influence adoption.
• Lead end-to-end GTM strategies for Auto Lending solutions, including positioning, messaging, and launch planning.
• Partner with Sales, Marketing, and Partnerships to raise awareness, grow the pipeline, and support customer acquisition.
• Develop targeted campaigns and enablement materials that support lender engagement and adoption.
• Measure and optimize GTM performance using defined KPIs such as adoption rates, revenue growth, and lender penetration.
• Conduct in-depth market research and competitive analysis specific to the auto lending space.
• Identify trends in auto lending workflows, compliance requirements, and digital lending transformation.
• Contribute to product vision and strategy with a focus on expanding WK's position in lending.
• Provide actionable insights and recommendations during product lifecycle and strategy discussions.
• Analyze product performance metrics and drive continuous improvement initiatives.
• Support and influence product roadmap development, ensuring alignment with auto lender needs and market opportunities.
• Collaborate cross-functionally with Engineering, Compliance, Sales, and Operations to deliver high-impact solutions.
• Develop and maintain comprehensive product documentation and enablement materials tailored to lending use cases.
• Facilitate collaboration across internal teams and external stakeholders to align on priorities and execution.
• Lead product-related events, lender workshops, and webinars to drive engagement and education.
• Support sales enablement by providing lender-specific insights, use cases, and competitive positioning.

Requirements

• Must be legally authorized to work in the United States without employer sponsorship now or in the future.
• Travel: 25% to 50% with an average of about 15 trips per year, as required by business demand.
• Lending Expertise: Strong understanding of auto lending workflows, auto lender and dealer interactions, and compliance considerations.
• Relationship Management: Proven ability to build and influence relationships with external partners, particularly financial institutions and auto lenders.
• Go-to-Market Leadership: Experience developing and executing GTM strategies that drive adoption and revenue growth.
• Advanced Market Research: Ability to conduct deep industry analysis and translate insights into strategy.
• Strategic Communication: Strong ability to convey complex value propositions to both technical and business audiences.
• Analytical Expertise: Skilled at interpreting data and performance metrics to guide decisions.
• Cross-Functional Collaboration: Ability to lead through influence across diverse teams.
• Product Strategy & Execution: Strong capability to connect market needs to product roadmap and delivery.
• Problem-Solving: Advanced ability to navigate ambiguous challenges and deliver practical solutions.